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Carta Bella

Fail

The top 5 brands take 100% of clicks, so Carta Bella is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$40K/yr228K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
16%top-5 click share · 3 brands · 65 sellers

Flapen Score

Carta Bella against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Carta Bella is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carta Bella market on Amazon at a glance

Shoppers on Amazon United States searched for Carta Bella 228K times last year and spent an estimated $40K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
1.0%
Market size, estimated
$40Ka year
Top search term
echo park paper129K searches a year

02 · Price

A sale here is worth $17.17.

Listings sell for $17.17 on average, from $1.47 to $51.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.17 that is $0 to $2K a year per listing.

Average price
$17.17inside the $15 to $100 sweet spot
Price range
$1.47–$51.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,066 within Paper & Paper Crafts. It carries 75 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
55%
Out of stock, average day
5.7%
Average rank
#1,066in Paper & Paper Crafts
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
75per listing
Listings tracked
130

04 · Newcomers

5 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Carta Bella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

3 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

16%

Top 20: 43%

Open market

0%

  • Brand 181%
  • Brand 218%
  • Brand 31%

Search terms

Top Carta Bella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • echo park paper129K/yr
  • echo park scrapbook paper 12x12 kits28K/yr
  • echo park26K/yr
  • carta bella13K/yr
  • carta bella scrapbook paper 12x12 kits8K/yr
  • carta bella paper5K/yr
  • echo park paper company6K/yr
  • echo park scrapbook paper6K/yr
  • carta bella paper company6K/yr

Reviews and returns

What reviews say buyers love and hate about Carta Bella

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“The adhesive nature of the stickers is also very poor given the cost”
A buyer, on “Adhesion/Stickiness”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Carta Bella questions

Answered from the same tracked data.