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Caron Simply Soft Yarn White

Fail

The top 5 brands take 100% of clicks, so Caron Simply Soft Yarn White is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$219K/yr709K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
49%top-5 click share · 3 brands · 42 sellers

Flapen Score

Caron Simply Soft Yarn White against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Caron Simply Soft Yarn White is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caron Simply Soft Yarn White market on Amazon at a glance

Shoppers on Amazon United States searched for Caron Simply Soft Yarn White 709K times last year and spent an estimated $219K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
709K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
2.0%
Market size, estimated
$219Ka year
Top search term
caron simply soft yarn372K searches a year

02 · Price

A sale here is worth $15.41.

Listings sell for $15.41 on average, from $8.13 to $38.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $15.41 that is $12K to $15K a year per listing.

Average price
$15.41inside the $15 to $100 sweet spot
Price range
$8.13–$38.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$15K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Knitting & Crochet. It carries 3,099 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#200in Knitting & Crochet
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
3,099per listing
Listings tracked
38

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Caron Simply Soft Yarn White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 31%

Demand

Caron Simply Soft Yarn White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Caron Simply Soft Yarn White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caron simply soft yarn372K/yr
  • caron yarn181K/yr
  • caron simply soft49K/yr
  • caron25K/yr
  • simply soft yarn24K/yr
  • caron yarn simply soft16K/yr
  • caron simply soft yarn white15K/yr
  • yarn caron9K/yr
  • carron yarn6K/yr
  • caron simply soft white4K/yr

Reviews and returns

What reviews say buyers love and hate about Caron Simply Soft Yarn White

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Color”
1.4%of orders come back
“Their dye lots are very inconstant”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Caron Simply Soft Yarn White questions

Answered from the same tracked data.