Cardstock
MaybeShoppers spend an estimated $8.4M a year here. But the products selling today already average 4.7★, so Cardstock is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $8.4M/yr5.7M searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 77 sellers
Flapen Score
Cardstock against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cardstock is stronger. Inside it, weaker.
Market
The Cardstock market on Amazon at a glance
Shoppers on Amazon United States searched for Cardstock 5.7M times last year and spent an estimated $8.4M. The top 5 brands take 91% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.
- Searches, last 12 months
- 5.7M
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $8.4Ma year
- Peak month
- August1.4× the quietest month
- Top search term
- cardstock1.7M searches a year
02 · Price
A sale here is worth $11.63.
Listings sell for $11.63 on average, from $5.66 to $26.33. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $11.63 that is $698K to $930K a year per listing.
- Average price
- $11.63under the $15 to $100 sweet spot
- Price range
- $5.66–$26.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $698K–$930K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Paper & Paper Crafts. It carries 5,584 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Paper & Paper Crafts
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 5,584per listing
- Listings tracked
- 19
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cardstock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
77
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Brand 138%
- Brand 230%
- Brand 310%
- Brand 47%
- Brand 55%
- Brand 63%
- Open — no brand owns it (4 brands, 6%)
Demand
Cardstock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.4×
Search terms
Top Cardstock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardstock1.7M/yr
- card stock859K/yr
- cardstock paper694K/yr
- white cardstock465K/yr
- cardstock printer paper 8.5 x 11380K/yr
- card stock paper 8.5 x 11 white297K/yr
- white cardstock 8.5 x 11296K/yr
- colored cardstock223K/yr
- white card stock111K/yr
- card stock paper106K/yr
Reviews and returns
What reviews say buyers love and hate about Cardstock
We read the reviews and the return reasons for every product selling here.
“Not very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cardstock questions
Answered from the same tracked data.