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Cardboard

Maybe

Products sell for $21.05 on average, inside the sweet spot. But demand is soft, at -3.1% this quarter, so Cardboard is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 4,656 Arts, Crafts & Sewing niches · +12 vs the category median of 46
Market size
$598K/yr1.0M searches / yr
90-day growth
-3.1%search demand this quarter
Competition
51%top-5 click share · 22 brands · 40 sellers

Flapen Score

Cardboard against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cardboard is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardboard market on Amazon at a glance

Shoppers on Amazon United States searched for Cardboard 1.0M times last year and spent an estimated $598K. The top 5 brands take 60% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $598K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
2.8%
Market size, estimated
$598Ka year
Peak month
October1.5× the quietest month
Top search term
cardboard sheets306K searches a year

02 · Price

A sale here is worth $21.05.

Listings sell for $21.05 on average, from $4.97 to $70.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $21.05 that is $16K to $21K a year per listing.

Average price
$21.05inside the $15 to $100 sweet spot
Price range
$4.97–$70.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #45 within Scrapbooking & Stamping. It carries 336 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#45in Scrapbooking & Stamping
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
336per listing
Listings tracked
35

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cardboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

40

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

51%

Top 20: 82%

Open market

34%

  • Brand 119%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Cardboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cardboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardboard sheets306K/yr
  • cardboard310K/yr
  • corrugated cardboard41K/yr
  • large cardboard sheets50K/yr
  • corrugated cardboard sheets57K/yr
  • card board33K/yr
  • carton32K/yr
  • thin cardboard sheets21K/yr
  • cardboard for crafts17K/yr
  • thick cardboard15K/yr

Reviews and returns

What reviews say buyers love and hate about Cardboard

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Thickness”
1.6%of orders come back
“Not as thick as you would like”
A buyer, on “Thickness”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cardboard questions

Answered from the same tracked data.