card making supplies
Worth a lookShows no brand lock-in (top 5 brands take 19% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.
Brand share
Incredible19%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$3.94–$169.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$185K$185K/yr · 698K searches
Review moat
Okay2,855.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, card making supplies is a $185K/yr Amazon United States market (698K searches/yr). The top 5 brands hold 19% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
card making supplies market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $214K–$285K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.2%
- Avg brand age
- 38 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
109 falling
Sellers
205
Top-5 brand share
19%
Top 20: 49%
Top-5 click share
18%
Top 20: 43%
Open market
78%
- Weenkilly4%
- Mr. Pen4%
- ARTSMONA4%
- Secopad4%
- Joyberg3%
- Scrap't3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top card making supplies search terms
- card making supplies478K/yr
- scrapbooking tools78K/yr
- scrapbook kits for adults58K/yr
- vintage scrapbook33K/yr
- collage materials25K/yr
- journaling supplies kit18K/yr
- scrapbook vintage8K/yr
Top card making supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)
Weenkilly$5.994.4★991 rev
96 Sheets Textured Scrapbook Paper and Mesh Fabric Assorted Set - 6 Pack Mixed Special Paper for Scrapbooking Planner Bullet Junk Journal Supplies Mixed Media Collage Card Embellishments 3.9x5.5 Inch
ARTSMONA$16.824.6★744 rev
Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell
Secopad$7.464.5★8,906 rev
Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)
Scrap't$34.414.6★73 rev
565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts
Naszonus$11.224.6★205 rev
Newest
by launch dateScrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)
Scrap't$34.4173 rev
565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts
Naszonus$11.22205 rev
50 Pieces Natural Flower Themed Transparent Stickers for Scrapbooking Self-Adhesive Scrapbooking Stickers Supplies Journal Stuffers for Adult Card Making Letters DIY
WASHBO$3.94442 rev
3 PCS Rectangular Die Cuts for Card Making AFUNTA Frame Scrapbook Metal Cutting Dies Embossing Tools for Card Making Supplies Paper Album Decor
AFUNTA$11.54275 rev
ALKALO Scrapbook Photo Album 100 Pages 60 Page Self Adhesive+40 Page Kraft Paper DIY Photo Book for 2x3 3x5 4x6 5x7 Pictures Leather Memory Book for Wedding Baby Family Travel Birthday Christmas
ALKALO$20.59403 rev
Trending
90-day click momentum
100 Pack White Blank Cards and 100 Pack Envelopes 4x6 Note Greeting Cards and Envelopes Set Folded Cardstock with Self-Seal Envelope for DIY Greeting Thank you Cards Invitations in All Occasions
XXINMOH$14.984.6★
Pajean 4 Sheets Sentiments Rubber Clear Stamps Set for Birthday Card Making and 3 Pcs Acrylic Stamp Block Tools with Grid Lines Happy Birthday Books Stamps Craft Supplies for DIY Scrapbooking
Pajean$11.854.5★
565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts
Naszonus$11.224.6★
Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)
Scrap't$34.414.6★
JIMBON Our Adventure Book Scrapbook Photo Album Retro Style Embossed Letter Cover Travel Diary Journal Scrap Book Kit For Couples Memory Book For Anniversary Wedding
JIMBON$23.924.7★
What buyers say about card making supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality mat”
“Great Buy for the Money”
“stick really well”
“Easy to apply”
“Awesome colors”
“Exactly as pictured”
“Nice variety of sizes”
“Good paper”
“Very efficient”
“Theres a great variety of designs”
What buyers complain about
“Bad adhesive”
“too big”
“Poor quality control”
“Too dark”
“Break so easily”
“Looks NOTHING like the picture”
“Nonfunctional”
“A little pricey for what you get but”
“Not user friendly”
“Thin paper”
Top return reasons
Common questions
- Is card making supplies profitable to sell on Amazon United States?
- The niche generates $185K/yr across 134 tracked products. 13 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the card making supplies niche?
- 109 brands and 205 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 19% of demand.
- What do buyers complain about in card making supplies?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.0%.
- When does demand for card making supplies peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the card making supplies niche?
- Listings span $3.94–$169.54; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 2,855 reviews — the moat a new listing must climb.