Is card making kit for kids profitable to sell on Amazon United States?

The niche generates $36K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the card making kit for kids niche?

24 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in card making kit for kids?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Quality-Overall. The return rate is 1.3%.

When does demand for card making kit for kids peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the card making kit for kids niche?

Listings span $6.92–$35.76; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.

card making kit for kids

Worth a look

Shows low returns (1.3%), but a small market ($36K/yr) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Avg price

Great$16.39

avg listing price — sweet spot $15–$100

Review moat

Good556.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.92–$35.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Market size

Bad$36K

$36K/yr · 71K searches

According to Flapen's Amazon United States niche tracking, card making kit for kids is a $36K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

card making kit for kids market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $33K–$41K; units × avg price
Conversion rate: 3.1%
Avg BSR: #1,341
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 7.7%
Avg brand age: 33 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

48%

Top 20: 89%

Open market

38%

Huralona23%
J6&H613%
AHANDMAKER10%
BOAJUNWU6%
Outus6%
QIAONIUNIU6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top card making kit for kids search terms

card making kit for kids14K/yr +17.2%4.4% conv.
diy card making kit11K/yr -18.8%1.1% conv.
card kits for card making8K/yr -11.6%1.5% conv.
card kit6K/yr -2.6%0.5% conv.
card kits6K/yr -9.3%0.7% conv.
greeting card making kit6K/yr -11.9%2.1% conv.
diy cards5K/yr -12.4%2.2% conv.
make your own cards5K/yr +8.1%2.2% conv.
kids card making kit5K/yr +1.9%2.2% conv.
diy cards and envelopes kit3K/yr +22.7%2.9% conv.

All search terms

Top card making kit for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Green

Huralona$9.914.4★318 rev

J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You

J6&H6$26.014.6★15 rev

AHANDMAKER DIY Envelope & Card Making Kits for Adults Handmade Greeting Card Sets Make Your Own Card Crafts for Teacher Appreciation Festival Mothers Day Christmas Birthday Classroom Exchange Gift

AHANDMAKER$15.864.6★88 rev

Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Pink

Huralona$10.334.4★318 rev

Card Making Supplies For Adults and Kids Card Making Kits 28 Blank Greeting Cards and Envelopes with Supplies And Stamp Set- Giftable DIY Greeting Card Set- Happy Birthday Christmas Thank You

BOAJUNWU$30.214.5★61 rev

Newest

by launch date

Gueevin 18 Set Petals Picket Fence Card Making Kit for Card Making Supplies & Crafting with Sticky Foam Pads Spring Handmade DIY Supplies Holiday Gift for Birthday Party

Gueevin$19.499 rev

8mo ago

Birthday Card Making Kit -11 Reuseable Wooden Stamps & Ink Pad 12 Blank Cards with Colorful envelopes 1 Sheet of Birthday Stickers and 5 Color Pencils Ages 4+

Dcraftsource$23.2829 rev

9mo ago

J6&H6$26.0115 rev

9mo ago

Huralona Handmade DIY Greeting Card Kits Includes 15 Blank Cards 15 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card (Blue 1804)

Huralona$13.0578 rev

10mo ago

Treasure Cove Card Making Kits for Kids Handmade DIY Greeting Card Kits Thank You Cards Art Crafts with Envelopes Stickers for Girls Boys Birthday Thanksgiving Party Supplies 12 Pcs

Treasure Cove$8.9530 rev

1y ago

What buyers say about card making kit for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“EXCELLENT QUALITY”

Value For Money11%

“Worth it”

Paper Quality9%

“Good paper”

Fun/Entertainment Experience7%

“Lots of fun”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product6%

“were exactly as advertised”

Color5%

“Great variety of colors”

Gifting Purpose4%

“Great child's gift”

Collectibles3%

“Card making kit”

Creativity3%

“they get to be creative”

What buyers complain about

Adhesion/Stickiness13%

“Foam cutouts stayed sticky for a while”

Value For Money11%

“Not worth it”

Quality-Overall11%

“They seem very cheaply made”

Flatness5%

“Once the cards are painted they won't lay flat”

Size-Overall5%

“They are very small”

Assembly/Installation5%

“These cards are little bit more challenging to assemble”

Paper Brightness5%

“I wanted glossy as the plain stock I received is not great for stamping”

Print Quality5%

“Also, they are not pre-printed with any message”

Advertised Vs Actual Product5%

“Misleading Description”

Paper Quality4%

“I chose to do marbled watercolor texture for mine which, of course, will cause bending of the cardstock as it isnt watercolor paper”

Top return reasons

Size-Overall36%

Value For Money13%

Advertised Vs Actual Product12%

Color7%

Quality-Overall6%

Thin3%

Paper Quality3%

Functionality-Overall3%

Material Quality3%

Defective Material/Parts2%

Common questions

Is card making kit for kids profitable to sell on Amazon United States?: The niche generates $36K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the card making kit for kids niche?: 24 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in card making kit for kids?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Quality-Overall. The return rate is 1.3%.
When does demand for card making kit for kids peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the card making kit for kids niche?: Listings span $6.92–$35.76; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.