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Card Making Kit

Fail

Shoppers spend an estimated $64K a year here, so Card Making Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$64K/yr209K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
60%top-5 click share · 17 brands · 20 sellers

Flapen Score

Card Making Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Card Making Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Making Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Card Making Kit 209K times last year and spent an estimated $64K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
1.8%
Market size, estimated
$64Ka year
Peak month
December2.3× the quietest month
Top search term
card making kit99K searches a year

02 · Price

A sale here is worth $16.58.

Listings sell for $16.58 on average, from $6.92 to $35.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.58 that is $2K to $4K a year per listing.

Average price
$16.58inside the $15 to $100 sweet spot
Price range
$6.92–$35.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,556 within Paper & Paper Crafts. It carries 842 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#1,556in Paper & Paper Crafts
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
842per listing
Listings tracked
26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Card Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

24%

  • Brand 126%
  • Brand 221%
  • Brand 314%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Card Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Card Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card making kit99K/yr
  • card making kits for adults34K/yr
  • card making kits26K/yr
  • cardmaking15K/yr
  • card supplies8K/yr
  • diy card making kit11K/yr
  • card kits for card making8K/yr
  • greeting card making supplies8K/yr

Reviews and returns

What reviews say buyers love and hate about Card Making Kit

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Advertised Vs Actual Product”
1.4%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Card Making Kit questions

Answered from the same tracked data.