Is card making kit profitable to sell on Amazon United States?

The niche generates $64K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (46/100).

How competitive is the card making kit niche?

17 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in card making kit?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Quality-Overall. The return rate is 1.4%.

When does demand for card making kit peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the card making kit niche?

Listings span $6.92–$35.76; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.

card making kit

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$16.58

avg listing price — sweet spot $15–$100

Price range

Good$6.92–$35.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good841.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$64K

$64K/yr · 209K searches

According to Flapen's Amazon United States niche tracking, card making kit is a $64K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

card making kit market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $66K–$83K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,556
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 5.2%
Avg brand age: 32 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

24%

Huralona26%
AHANDMAKER21%
J6&H614%
Aunt Kaylee's5%
BOAJUNWU5%
QIAONIUNIU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top card making kit search terms

card making kit99K/yr -6.9%1.9% conv.
card making kits for adults34K/yr -17.1%1.3% conv.
card making kits26K/yr +4.4%1.0% conv.
cardmaking15K/yr +19.7%0.1% conv.
card supplies8K/yr +67.3%0.1% conv.
diy card making kit11K/yr -18.8%1.1% conv.
card kits for card making8K/yr -11.6%1.5% conv.
greeting card making supplies8K/yr -7.7%0.7% conv.

All search terms

Top card making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AHANDMAKER DIY Envelope & Card Making Kits for Adults Handmade Greeting Card Sets Make Your Own Card Crafts for Teacher Appreciation Festival Mothers Day Christmas Birthday Classroom Exchange Gift

AHANDMAKER$15.864.6★88 rev

J6&H6 Card Making Kits For Creative people - 30 Blank Greeting Cards And Envelopes with Supplies and Stamp Set-Giftable DIY Greeting Card Set-Perfect for Birthdays Festive Celebrations Christmas Thank You

J6&H6$26.014.6★15 rev

Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Green

Huralona$9.914.4★318 rev

Huralona Handmade DIY Greeting Card Kits includes 16 Blank Cards 16 Colorful Envelopes with Decoration Accessories for Craft Birthday Thanksgiving Christmas Wedding Invitation Card Making Pink

Huralona$10.334.4★318 rev

Card Making Kits For Adults And Kids- 24 Blank Greeting Cards And Envelopes With Supplies And Stamp Set- Giftable DIY Greeting Card Set- Happy Birthday Holiday Baby Shower Congratulations Thank You

Aunt Kaylee's$35.764.6★195 rev

Newest

by launch date

Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting

Katy Sue$25.0222 rev

4mo ago

Gueevin 18 Set Petals Picket Fence Card Making Kit for Card Making Supplies & Crafting with Sticky Foam Pads Spring Handmade DIY Supplies Holiday Gift for Birthday Party

Gueevin$19.499 rev

8mo ago

J6&H6$26.0115 rev

9mo ago

AHANDMAKER Handmade Greeting Card Making Kits DIY Thank You Card Set Flowers Theme Paper Envelopes Cards Stickers for Christmas Thanksgiving Mothers Day Birthday Gifts Crafts Decorations

AHANDMAKER$10.494 rev

1y ago

Treasure Cove Card Making Kits for Kids Handmade DIY Greeting Card Kits Thank You Cards Art Crafts with Envelopes Stickers for Girls Boys Birthday Thanksgiving Party Supplies 12 Pcs

Treasure Cove$8.9530 rev

1y ago

What buyers say about card making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Nice quality cards”

Color11%

“The colors are vibrant”

Advertised Vs Actual Product11%

“were exactly as advertised”

Value For Money8%

“These are affordable”

Paper Quality6%

“the paper is sturdy”

Fun/Entertainment Experience6%

“Fun to make”

Ease Of Use4%

“Easy to use”

Gifting Purpose4%

“it was the perfect gift to give”

Collectibles3%

“Card making kit”

Design-Overall3%

“great for many craft projects”

What buyers complain about

Advertised Vs Actual Product12%

“Not as advertised”

Size-Overall12%

“Very small”

Quality-Overall9%

“They seem very cheaply made”

Value For Money7%

“Not worth it”

Thickness4%

“The cardstock is thicker”

Assembly/Installation4%

“These cards are little bit more challenging to assemble”

Print Quality4%

“Also, they are not pre-printed with any message”

Adhesion/Stickiness4%

“the sticker backs are difficult to peel off”

Flatness4%

“Once the cards are painted they won't lay flat”

Moist/Dry4%

“Dried flowers”

Top return reasons

Size-Overall36%

Value For Money13%

Advertised Vs Actual Product12%

Quality-Overall7%

Color6%

Thin4%

Paper Quality3%

Defective Material/Parts2%

Compatibility-Overall2%

Design-Overall1%

Common questions

Is card making kit profitable to sell on Amazon United States?: The niche generates $64K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (46/100).
How competitive is the card making kit niche?: 17 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in card making kit?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Quality-Overall. The return rate is 1.4%.
When does demand for card making kit peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the card making kit niche?: Listings span $6.92–$35.76; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.