Skip to content

Card Making

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $24K a year here, so Card Making is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$24K/yr187K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
30%top-5 click share · 49 brands · 121 sellers

Flapen Score

Card Making against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Card Making is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Making market on Amazon at a glance

Shoppers on Amazon United States searched for Card Making 187K times last year and spent an estimated $24K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
1.5%
Market size, estimated
$24Ka year
Peak month
December2.1× the quietest month
Top search term
card making supplies clearance80K searches a year

02 · Price

A sale here is worth $8.60.

Listings sell for $8.60 on average, from $2.27 to $34.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.60 that is $860 to $2K a year per listing.

Average price
$8.60under the $15 to $100 sweet spot
Price range
$2.27–$34.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$860–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Adhesives. It carries 2,563 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#73in Adhesives
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,563per listing
Listings tracked
60

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Card Making products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

121

Top-5 brand share

43%

Top 20: 76%

Top-5 click share

30%

Top 20: 63%

Open market

54%

  • Brand 130%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Card Making search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Card Making search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card making supplies clearance80K/yr
  • scrapbook tools54K/yr
  • mini glue dots19K/yr
  • small glue dots10K/yr
  • scrapbook starter kits for adults9K/yr
  • card decorating supplies6K/yr
  • glue dots mini4K/yr
  • scrapbook kit for women2K/yr
  • cardmaking craft supplies3K/yr

Reviews and returns

What reviews say buyers love and hate about Card Making

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Adhesion/Stickiness”
23%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Bad adhesive”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Card Making questions

Answered from the same tracked data.