card making
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($72K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Good$2.20–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,612.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.09avg listing price — sweet spot $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 191K searches
According to Flapen's Amazon United States niche tracking, card making is a $72K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
card making market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 0.5%
- Avg brand age
- 37 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
122
Top-5 brand share
41%
Top 20: 71%
Top-5 click share
28%
Top 20: 59%
Open market
57%
- Glue Dots28%
- hinana4%
- Mr. Pen3%
- Weenkilly3%
- Scotch3%
- Outus3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top card making search terms
- card making supplies clearance85K/yr
- scrapbook tools51K/yr
- mini glue dots18K/yr
- small glue dots10K/yr
- card decorating supplies6K/yr
- scrapbook starter kits for adults9K/yr
- glue dots mini4K/yr
- cardmaking craft supplies6K/yr
- scrapbook kit for women1K/yr
Top card making products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glue Dots Mini Dots Value Pack Double-Sided 3/16 600 Dots DIY Craft Glue Tape Sticky Adhesive Glue Points Liquid Hot Glue Alternative Clear
Glue Dots$12.314.7★2,023 rev
Glue Dots Mini Dots Double-Sided 3/16 300 Dots DIY Craft Glue Tape Sticky Adhesive Glue Points Liquid Hot Glue Alternative Clear
Glue Dots$6.844.6★6,244 rev
Glue Dots Micro Dots Double-Sided Permanent 1/8 325 Dots Diamond Painting Pen Glue DIY Craft Glue Tape Sticky Adhesive Glue Points Liquid Hot Glue Alternative Clear
Glue Dots$5.754.6★6,244 rev
160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)
Weenkilly$5.994.4★991 rev
Scotch Adhesive Dots Medium 0.3 inches 300 Dots/Pack Easy Dispensing Permanent Photo-Safe 1-Pack
Scotch$4.834.4★7,815 rev
Newest
by launch date
Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)
Scrap't$34.4173 rev
50 Pieces Natural Flower Themed Transparent Stickers for Scrapbooking Self-Adhesive Scrapbooking Stickers Supplies Journal Stuffers for Adult Card Making Letters DIY
WASHBO$3.94442 rev
Arvakr Scrapbooking Tools Scrapbook Supplies with Sticker Tweezers Glue Pen for Crafting Card Making Sticker Cutter Paper Craft
Arvakr$8.97201 rev
160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)
Weenkilly$5.99991 rev
Phinus 3000 Pieces Glue Points Balloon Tape Sticky Dots Double Sided Glue Points Balloon Sticky Dots for Craft Wedding Decoration Stick Photos
Phinus$6.81758 rev
Trending
90-day click momentum
FAWENUCY Scrapbooking Die-Cuts Layer Frame Net Set Metal Cutting Dies for Card Making Paper Craft Template Background Embossing Stencils DIY Album Dcor (Banner Combination-10.3x9cm)
FAWENUCY$7.534.1★
50 Pieces Natural Flower Themed Transparent Stickers for Scrapbooking Self-Adhesive Scrapbooking Stickers Supplies Journal Stuffers for Adult Card Making Letters DIY
WASHBO$3.944.5★
Phinus 3000 Pieces Glue Points Balloon Tape Sticky Dots Double Sided Glue Points Balloon Sticky Dots for Craft Wedding Decoration Stick Photos
Phinus$6.814.6★
Pajean 4 Sheets Sentiments Rubber Clear Stamps Set for Birthday Card Making and 3 Pcs Acrylic Stamp Block Tools with Grid Lines Happy Birthday Books Stamps Craft Supplies for DIY Scrapbooking
Pajean$11.854.5★
Glue Dots Mini Dots Double-Sided 3/16 300 Dots DIY Craft Glue Tape Sticky Adhesive Glue Points Liquid Hot Glue Alternative Clear
Glue Dots$6.844.6★
What buyers say about card making
What buyers praise and complain about, mined from review topics.What buyers love
“easy to control”
“Sticks great”
“Decent quality”
“Great Buy for the Money”
“As described”
“Awesome colors”
“Very efficient”
“Great thick paper for making cards”
“perfect size”
“hasnt broke”
What buyers complain about
“Bad adhesive”
“Poor quality control”
“Nonfunctional”
“Break Easily”
“Hard to peel”
“So small”
“Not enough product for the price”
“it ALWAYS messes the paper up”
“Terrible cuts”
“Kinda flimsy”
Top return reasons
Common questions
- Is card making profitable to sell on Amazon United States?
- The niche generates $72K/yr across 66 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the card making niche?
- 55 brands and 122 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in card making?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
- When does demand for card making peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the card making niche?
- Listings span $2.20–$34.41; the average listing price is $9.09 (sweet spot $15–$100). The average incumbent carries 2,612 reviews — the moat a new listing must climb.