Caran Dache Pen
FailThe top 5 brands take 99% of clicks, so Caran Dache Pen is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $712K/yr472K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 47%top-5 click share · 6 brands · 51 sellers
Flapen Score
Caran Dache Pen against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Caran Dache Pen is stronger. Inside it, weaker.
Market
The Caran Dache Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Caran Dache Pen 472K times last year and spent an estimated $712K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $712K a year.
- Searches, last 12 months
- 472K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $712Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- caran dache145K searches a year
02 · Price
A sale here is worth $74.73.
Listings sell for $74.73 on average, from $6.23 to $437.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $74.73 that is $7K to $19K a year per listing.
- Average price
- $74.73inside the $15 to $100 sweet spot
- Price range
- $6.23–$437.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$19K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #312 within Drawing. It carries 3,330 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 6.7%
- Average rank
- #312in Drawing
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 3,330per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Caran Dache Pen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Caran dAche Classic Neocolor II Aquarelle 15 Colors
- Price
- $35.46
- Rating
- 4.8/5
- Reviews
- 6,023
- Age
- 20y ago

Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors
- Price
- $71.59
- Rating
- 4.8/5
- Reviews
- 6,023
- Age
- 20y ago

Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors
- Price
- $23.67
- Rating
- 4.8/5
- Reviews
- 1,131
- Age
- 20y ago

25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
- Price
- $24.46
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 1y ago

CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)
- Price
- $87.21
- Rating
- 4.8/5
- Reviews
- 1,040
- Age
- 11y ago
Trending
estimated 90-day click momentum
Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)
- Price
- $49.55
- Rating
- 4.8/5
- Reviews
- 170
- Age
- 3y ago

Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors
- Price
- $71.59
- Rating
- 4.8/5
- Reviews
- 6,023
- Age
- 20y ago

Caran Dache Neocolor II Crayons Individual No. 730 - Chinese Green (7500.73)
- Price
- $6.23
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 15y ago

Caran dAche dAche 10 Pastel Colored Pencils Neocolor II Warm Tones - Limited Edition Beya Reba Online Course (7500.410)
- Price
- $48.58
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 4y ago

Caran dAche Supracolor Metal Box Set Of 30
- Price
- $91.78
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 17y ago
Newest
by launch date
Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition
- Price
- $33.51
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 9mo ago

Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition
- Price
- $34.21
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago

25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
- Price
- $24.46
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 1y ago

12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
- Price
- $14.75
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 1y ago

Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)
- Price
- $49.55
- Rating
- 4.8/5
- Reviews
- 170
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
51
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 89%
Open market
0%
- Caran d'Ache86%
- iCrayon9%
- Prismacolor2%
- Mont Marte2%
- Crayola1%
- HA SHI1%
Demand
Caran Dache Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Caran Dache Pen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- caran dache145K/yr
- caran dache colored pencils74K/yr
- caran dache neocolor ii50K/yr
- neocolor ii watersoluble crayon27K/yr
- caran dache luminance colored pencils28K/yr
- neocolor ii19K/yr
- caran d ache21K/yr
- water soluble pastels15K/yr
- caran dache luminance15K/yr
- water soluble oil pastels10K/yr
Reviews and returns
What reviews say buyers love and hate about Caran Dache Pen
We read the reviews and the return reasons for every product selling here.
“Color code is faded”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caran Dache Pen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









