Is caran dache pen profitable to sell on Amazon United States?

The niche generates $712K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (44/100).

How competitive is the caran dache pen niche?

6 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in caran dache pen?

Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 1.3%.

When does demand for caran dache pen peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the caran dache pen niche?

Listings span $6.23–$437.61; the average listing price is $74.73 (sweet spot $15–$100). The average incumbent carries 3,330 reviews — the moat a new listing must climb.

caran dache pen

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$74.73

avg listing price — sweet spot $15–$100

Market size

Good$712K

$712K/yr · 472K searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,329.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$6.23–$437.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, caran dache pen is a $712K/yr Amazon United States market (472K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

caran dache pen market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $598K–$747K; units × avg price
Conversion rate: 2.0%
Avg BSR: #312
Page quality: 0%
Prime: 94%
Sponsored: 69%
Out of stock: 6.7%
Avg brand age: 65 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

Caran d'Ache86%
iCrayon9%
Prismacolor2%
Mont Marte2%
Crayola1%
HA SHI1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top caran dache pen search terms

caran dache145K/yr +6.6%0.7% conv.
caran dache colored pencils74K/yr -16.8%0.9% conv.
caran dache neocolor ii50K/yr +20.0%2.4% conv.
neocolor ii watersoluble crayon27K/yr +6.7%2.2% conv.
caran dache luminance colored pencils28K/yr +5.1%1.5% conv.
neocolor ii19K/yr +2.7%1.5% conv.
caran d ache21K/yr -16.5%0.6% conv.
water soluble pastels15K/yr +1.0%2.1% conv.
caran dache luminance15K/yr +0.2%1.1% conv.
water soluble oil pastels10K/yr -27.8%2.6% conv.

All search terms

Top caran dache pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Caran dAche Classic Neocolor II Aquarelle 15 Colors

Caran d'Ache$35.464.8★6,023 rev

Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors

Caran d'Ache$71.594.8★6,023 rev

Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors

Caran d'Ache$23.674.8★1,131 rev

25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing

iCrayon$24.464.4★544 rev

CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)

Caran d'Ache$87.214.8★1,040 rev

Newest

by launch date

Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition

Caran d'Ache$33.5144 rev

9mo ago

Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition

Caran d'Ache$34.2188 rev

1y ago

25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing

iCrayon$24.46544 rev

1y ago

12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing

iCrayon$14.75544 rev

1y ago

Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)

Caran d'Ache$49.55170 rev

3y ago

What buyers say about caran dache pen

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Beautiful colors”

Quality-Overall12%

“Good quality”

Pen/Pencil Quality8%

“Good pencils”

Soft Feel8%

“Buttery smooth”

Value For Money7%

“Definitely worth the price”

Fun/Entertainment Experience4%

“I can have fun with the kids”

Ease Of Use4%

“Easy to use”

Drawing Experience4%

“has produced some amazing drawings with them”

Paper Quality2%

“easy to get onto paper”

Durability2%

“They blend well and are durable”

What buyers complain about

Color16%

“Color code is faded”

Value For Money14%

“a tad overpriced”

Durability7%

“Breakage”

Quality-Overall6%

“Yes, the quality control isnt what it used to be,”

Hard Feel5%

“Theyre definitely not as soft as the other mont marte pastels i have”

Sharpness4%

“Multiple pencils kept breaking when I would sharpen them”

Wood Quality3%

“Im also noticing that the wood on several of these pencils are already broken at the very top of the pencils like their crack”

Product Condition3%

“Not brand new”

Paper Quality2%

“Leaves lines on paper that wont blend all the way out with water”

Flexibility2%

“flexible”

Top return reasons

Color20%

Value For Money17%

Advertised Vs Actual Product10%

Defective Material/Parts9%

Quality-Overall6%

Size-Overall5%

Product Condition5%

Display Colors4%

Functionality-Overall3%

Metal Quality2%

Common questions

Is caran dache pen profitable to sell on Amazon United States?: The niche generates $712K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (44/100).
How competitive is the caran dache pen niche?: 6 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in caran dache pen?: Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 1.3%.
When does demand for caran dache pen peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the caran dache pen niche?: Listings span $6.23–$437.61; the average listing price is $74.73 (sweet spot $15–$100). The average incumbent carries 3,330 reviews — the moat a new listing must climb.

caran dache pen

caran dache pen market data

Competition & brand share

Demand & seasonality

Top caran dache pen search terms

Top caran dache pen products on Amazon

Top sellers

Newest

Trending

What buyers say about caran dache pen

What buyers love

What buyers complain about

Top return reasons

Common questions

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