Capybara Pencil Case

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

1.3%

Market size, estimated

$84Ka year

Top search term

capybara pencil case102K searches a year

Listings sell for $19.86 on average, from $6.37 to $52.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.86 that is $2K to $5K a year per listing.

Average price

$19.86inside the $15 to $100 sweet spot

Price range

$6.37–$52.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,049 within Organization, Storage & Transport. It carries 84 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#1,049in Organization, Storage & Transport

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

84per listing

Listings tracked

53

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

13 months