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Capiz Shells

Maybe

The average product has only 72 reviews. But buyers convert on only 1.4% of searches, so Capiz Shells is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 46
Market size
$112K/yr420K searches / yr
90-day growth
+96.1%search demand this quarter
Competition
44%top-5 click share · 18 brands · 26 sellers

Flapen Score

Capiz Shells against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Capiz Shells is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capiz Shells market on Amazon at a glance

Shoppers on Amazon United States searched for Capiz Shells 420K times last year and spent an estimated $112K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +96.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
+96.1%
Conversion, latest week
1.4%
Market size, estimated
$112Ka year
Peak month
August3.9× the quietest month
Top search term
capiz shells291K searches a year

02 · Price

A sale here is worth $18.99.

Listings sell for $18.99 on average, from $7.89 to $71.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.99 that is $2K to $5K a year per listing.

Average price
$18.99inside the $15 to $100 sweet spot
Price range
$7.89–$71.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #2,257 within Charms. It carries 72 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
91%
Out of stock, average day
12.5%
Average rank
#2,257in Charms
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
72per listing
Listings tracked
32

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Capiz Shells products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

26

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

27%

  • Brand 133%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Capiz Shells search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×

Search terms

Top Capiz Shells search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • capiz shells291K/yr
  • capiz shell55K/yr
  • capiz shells for crafts19K/yr
  • capiz shells bulk18K/yr
  • capiz20K/yr
  • white capiz shells4K/yr
  • capiz shells with holes8K/yr
  • flat shells4K/yr

Reviews and returns

What reviews say buyers love and hate about Capiz Shells

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Color”
2.8%of orders come back
“The color is not as brilliant as advertised”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Capiz Shells questions

Answered from the same tracked data.