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Canvas Stretcher Pliers

Fail

Demand is soft, at -15.4% this quarter, so Canvas Stretcher Pliers is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$76K/yr51K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
65%top-5 click share · 12 brands · 20 sellers

Flapen Score

Canvas Stretcher Pliers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Canvas Stretcher Pliers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas Stretcher Pliers market on Amazon at a glance

Shoppers on Amazon United States searched for Canvas Stretcher Pliers 51K times last year and spent an estimated $76K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
8.0%
Market size, estimated
$76Ka year
Peak month
January1.6× the quietest month
Top search term
canvas pliers16K searches a year

02 · Price

A sale here is worth $18.53.

Listings sell for $18.53 on average, from $13.42 to $30.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.53 that is $5K to $9K a year per listing.

Average price
$18.53inside the $15 to $100 sweet spot
Price range
$13.42–$30.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #143 within Boards & Canvas. It carries 315 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#143in Boards & Canvas
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
315per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Canvas Stretcher Pliers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

  • Brand 130%
  • Brand 224%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Canvas Stretcher Pliers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Canvas Stretcher Pliers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas pliers16K/yr
  • canvas stretcher pliers14K/yr
  • fabric stretcher7K/yr
  • canvas stretching pliers6K/yr
  • canvas pliers for stretching canvas6K/yr
  • canvas stretcher tool3K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas Stretcher Pliers

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Quality-Overall”
5.0%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Canvas Stretcher Pliers questions

Answered from the same tracked data.