Skip to content

Canvas Paper

Fail

Demand is soft, at -10.2% this quarter, so Canvas Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$171K/yr191K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
66%top-5 click share · 11 brands · 36 sellers

Flapen Score

Canvas Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Canvas Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Canvas Paper 191K times last year and spent an estimated $171K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
6.6%
Market size, estimated
$171Ka year
Peak month
December1.5× the quietest month
Top search term
canvas paper79K searches a year

02 · Price

A sale here is worth $13.70.

Listings sell for $13.70 on average, from $5.86 to $36.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $13.70 that is $7K to $10K a year per listing.

Average price
$13.70under the $15 to $100 sweet spot
Price range
$5.86–$36.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #69 within Boards & Canvas. It carries 1,403 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#69in Boards & Canvas
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,403per listing
Listings tracked
19

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Canvas Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

36

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • Brand 135%
  • Brand 226%
  • Brand 317%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Canvas Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Canvas Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas paper79K/yr
  • canvas pad24K/yr
  • canvas paper for acrylic painting19K/yr
  • canvas sheets for painting11K/yr
  • canvas book8K/yr
  • canvas sheets7K/yr
  • canvas paper pad9K/yr
  • canvas pad for acrylic painting8K/yr
  • canvas paper for painting7K/yr
  • canvas paper for oil painting4K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas Paper

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
0.9%of orders come back
“is not as thick as heavy watercolor paper which would weigh about 140 pounds”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Canvas Paper questions

Answered from the same tracked data.