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Canvas Fabric

Fail

The products selling today already average 4.6★, so Canvas Fabric is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$149K/yr581K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
51%top-5 click share · 22 brands · 24 sellers

Flapen Score

Canvas Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Canvas Fabric is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Canvas Fabric 581K times last year and spent an estimated $149K. The top 5 brands take 57% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
581K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
2.3%
Market size, estimated
$149Ka year
Peak month
June1.4× the quietest month
Top search term
canvas fabric154K searches a year

02 · Price

A sale here is worth $11.21.

Listings sell for $11.21 on average, from $6.84 to $26.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $11.21 that is $8K to $11K a year per listing.

Average price
$11.21under the $15 to $100 sweet spot
Price range
$6.84–$26.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,040 within Fabric. It carries 196 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#1,040in Fabric
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
196per listing
Listings tracked
28

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Canvas Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

24

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

51%

Top 20: 89%

Open market

38%

  • Brand 119%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Canvas Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Canvas Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas fabric154K/yr
  • canvas fabric by the yard70K/yr
  • duck cloth26K/yr
  • cotton canvas fabric by the yard25K/yr
  • duck fabric27K/yr
  • canvas cloth27K/yr
  • canvas material26K/yr
  • duck cloth fabric by the yard31K/yr
  • duck canvas fabric26K/yr
  • cotton canvas fabric26K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas Fabric

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Upholstery/Fabric Quality”
18%of negative reviews mention “Thickness”
2.6%of orders come back
“It's extremely thick”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Canvas Fabric questions

Answered from the same tracked data.