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Canvas and Easel Set for Party

Fail

Demand is soft, at -42.1% this quarter, so Canvas and Easel Set for Party is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$34K/yr45K searches / yr
90-day growth
-42.1%search demand this quarter
Competition
50%top-5 click share · 17 brands · 20 sellers

Flapen Score

Canvas and Easel Set for Party against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Canvas and Easel Set for Party is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas and Easel Set for Party market on Amazon at a glance

Shoppers on Amazon United States searched for Canvas and Easel Set for Party 45K times last year and spent an estimated $34K. The top 5 brands take 72% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-42.1%
Conversion, latest week
3.1%
Market size, estimated
$34Ka year
Top search term
canvas with easel12K searches a year

02 · Price

A sale here is worth $24.46.

Listings sell for $24.46 on average, from $7.57 to $51.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.46 that is $0 to $2K a year per listing.

Average price
$24.46inside the $15 to $100 sweet spot
Price range
$7.57–$51.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #533 within Easels. It carries 366 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#533in Easels
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
366per listing
Listings tracked
28

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Canvas and Easel Set for Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

21%

  • Brand 120%
  • Brand 219%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Canvas and Easel Set for Party search demand

Weekly searches over the year. Pick a range.

800600May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Canvas and Easel Set for Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas with easel12K/yr
  • canvas and easel set for party14K/yr
  • canvas with stand6K/yr
  • canvas and easel4K/yr
  • canvas for painting with stand5K/yr
  • canvas for painting with easel4K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas and Easel Set for Party

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Paint Quality”
3.0%of orders come back
“Horrible white paint”
A buyer, on “Paint Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Canvas and Easel Set for Party questions

Answered from the same tracked data.