Is canvas and easel set profitable to sell on Amazon United States?

The niche generates $101K/yr across 68 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the canvas and easel set niche?

45 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in canvas and easel set?

Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.6%.

When does demand for canvas and easel set peak?

Demand peaks in Feb; the busiest month runs 3.1× the quietest.

What does it cost to enter the canvas and easel set niche?

Listings span $7.33–$141.92; the average listing price is $34.69 (sweet spot $15–$100). The average incumbent carries 612 reviews — the moat a new listing must climb.

canvas and easel set

Worth a look

Shows a sweet-spot price point ($34.69 avg), but soft demand (-31.9% this quarter) keeps it on the watch list.

Avg price

Incredible$34.69

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good612.04

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.33–$141.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$101K

$101K/yr · 141K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, canvas and easel set is a $101K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

canvas and easel set market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $104K–$139K; units × avg price
Conversion rate: 2.1%
Avg BSR: #245
Page quality: 0%
Prime: 99%
Sponsored: 99%
Out of stock: 2.7%
Avg brand age: 30 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

45%

Top 20: 77%

Top-5 click share

30%

Top 20: 58%

Open market

50%

ESRICH18%
pomaylor9%
CraftyCrocodile6%
shynek6%
Evatage5%
cridoz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 3.1×

Open Trend

Top canvas and easel set search terms

paint night kit for adults39K/yr -50.1%2.1% conv.
canvas and easel set21K/yr -29.8%2.0% conv.
painting for adults16K/yr -9.5%0.8% conv.
painting for beginners8K/yr +17.8%0.8% conv.
painting kits with tempera and watercolor paints3K/yr +38.1%0.4% conv.
adult painting7K/yr -19.9%0.9% conv.
easel and canvas set7K/yr -41.7%2.5% conv.
paint night kit7K/yr -51.0%1.8% conv.
easel set6K/yr -22.7%0.9% conv.
art set with easel8K/yr -23.5%1.2% conv.

All search terms

Top canvas and easel set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

8 Pack 8 * 10In Canvas Boards for Painting Art Canvas for Drawing with 16 Brushes & 8 Paint Trays & 16 Acrylic Paint Mini Painting Canvas with Easel Set Painting Kits for Adults Party

pomaylor$28.474.8★586 rev

CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters

CraftyCrocodile$23.494.7★294 rev

ESRICH Acrylic Paint Canvas Set 52 Piece Professional Painting Supplies Kit with 2 Wood Easel 2 * 12Colors 2 * 10 Brushes Circular Canvas Etc Premium Paint Kit for Kids Students Artists and Beginner

ESRICH$23.894.6★1,076 rev

54 Pack Canvas with Easel Set 8 x 10 Inch Canvas Boards with Wooden Easels Paint Brushes Canvas Panel Painting Kit for Acrylic Oil Watercolor Beginners Art Crafts Sip and Paint Party

shynek$24.074.7★378 rev

10 Pack 8x10 Inch Canvas and Easel Set Art Canvas Boards Bulk with Easel Stand Mini Acrylic Paint & Brushes Set Paint Trays Sip and Paint Kit for Adults Couples Day Night Paint Party

Evatage$31.364.6★129 rev

Newest

by launch date

ESRICH 12 Pack 8x10 Canvas and Easel Set Mini Acrylic Paint Paint Brushes Palettes Aprons Painting Kits for Adults Couples Friends Date Night Sip and Paint Party Supplies

ESRICH$35.4554 rev

6mo ago

CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)

CHWGLFGG$9.39421 rev

8mo ago

BAKEYBA Canvas for Painting with Mini Easel 6 Pack 8x10 Canvas Board with 1 Wood Easel Blank Cotton Primed for Kids & Beginners for Acrylic Oil Watercolor Paint

BAKEYBA$7.8520 rev

10mo ago

PPXMEEUDC 10PACK 75pcs Canvas with Easel Set Board with Wooden Easel Tray Brush 6 x 8in Canvas Aainting Board Set Great for Beginners in Ail Painting and Watercolor Painting Party Gift

PPXMEEUDC$17.9726 rev

1y ago

Watercolor Workbooks 16 Colors Water Color Books Paint Set for Adults Watercolor Coloring Book for Beginners Water Color Workbook 15 Beautiful Paintings for Beginners (Plants)

Terself$15.68492 rev

1y ago

What buyers say about canvas and easel set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great quality set”

Color13%

“Vibrant colors”

Fun/Entertainment Experience12%

“Fun for a party”

Value For Money12%

“Great purchase for the money”

Paint Quality10%

“happy to paint with”

Gifting Purpose6%

“Perfect for gifting”

Advertised Vs Actual Product5%

“Exactly what I needed”

Ease Of Use5%

“Ease of use”

Size-Overall2%

“perfect size for what we needed it for and the kids loved it”

Assembly/Installation2%

“Easy set up”

What buyers complain about

Paint Quality23%

“Poor quality paint”

Size-Overall14%

“very small”

Quality-Overall8%

“Not good quality”

Color6%

“the colors are not in the”

Advertised Vs Actual Product5%

“Inaccurate description”

Ease Of Use3%

“a little hard to read”

Value For Money3%

“Not a huge deal”

Instructions/User Manual/Troubleshooting2%

“Instructions were not good”

Thickness1%

“too thick”

Assembly/Installation1%

“I was concerned when I saw they needed assembly”

Top return reasons

Size-Overall28%

Paint Quality19%

Advertised Vs Actual Product10%

Value For Money9%

Frame Quality4%

Quality-Overall4%

Defective Material/Parts4%

Material Quality4%

Color3%