Is candle wick profitable to sell on Amazon United States?

The niche generates $925K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).

How competitive is the candle wick niche?

15 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in candle wick?

Top complaints mined from reviews: Flammable, Quality-Overall, Functionality-Overall. The return rate is 1.2%.

When does demand for candle wick peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the candle wick niche?

Listings span $4.98–$10.57; the average listing price is $7.30 (sweet spot $15–$100). The average incumbent carries 3,920 reviews — the moat a new listing must climb.

candle wick

Skip it

Prices mostly outside the sweet spot ($4.98–$10.57) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Market size

Great$925K

$925K/yr · 1.5M searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,920.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.30

avg listing price — sweet spot $15–$100

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Price range

Bad$4.98–$10.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, candle wick is a $925K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

candle wick market data

Units sold / yr: 125K–150K; avg 6,000–8,000/product
Revenue / yr: $913K–$1.1M; units × avg price
Conversion rate: 8.3%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

EricX Light23%
CandMak21%
multiwins15%
ZEPELOFFY9%
ANTUNIHOD6%
BEADNOVA5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -16.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top candle wick search terms

candle wicks851K/yr -15.5%7.8% conv.
candle wick133K/yr -20.7%6.5% conv.
candle wicks for candle making161K/yr -32.0%7.6% conv.
wicks for candlemaking83K/yr -22.3%6.3% conv.
wicks63K/yr -3.1%4.6% conv.
mechas para velas33K/yr -11.5%3.3% conv.
cotton wicks23K/yr +3.4%2.0% conv.
pabilos para velas18K/yr -4.5%2.7% conv.
hpsp candle wicks14K/yr +6.9%0.0% conv.
candle making wicks22K/yr -17.0%4.5% conv.

All search terms

Top candle wick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EricX Light 100 Piece Natural Candle Wick Low Smoke 6 Pre-Waxed & 100% Natural Cotton Core For Candle Making Candle DIY

EricX Light$6.054.6★25,158 rev

CandMak Candle Wick Kit - 60 Cotton Wicks with Candle Making Tools (Thick 4+6+8)

CandMak$6.854.6★7,849 rev

Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles

multiwins$10.474.7★531 rev

Candle Wicks Candle Wicks for Candle Making 6 Inch 100 Piece DIY Pre-Waxed Cotton Wick with Tabs

ZEPELOFFY$5.014.4★2,847 rev

CandMak Candle Wick Kit - 60 Cotton Wicks with Tools for Making Thick 6 inch Candles

CandMak$6.924.6★7,849 rev

Newest

by launch date

Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles

multiwins$10.47531 rev

9mo ago

130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles

multiwins$10.57531 rev

9mo ago

Aubeco 160Pcs 4/6/8in Pre Waxed Cotton Candle Wick Wick Stickers

Aubeco$9.1856 rev

10mo ago

MAQIHAN 100 Wood Wicks for Candles Making - Smokeless Wooden Candle Wicks

MAQIHAN$8.711,018 rev

1y ago

JEAWIWI 100 Pcs Candle Wicks 6 in with Wick Stickers & Wooden Holders

JEAWIWI$7.111,327 rev

3y ago

What buyers say about candle wick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality”

Advertised Vs Actual Product15%

“As advertised”

Value For Money12%

“Best price”

Ease Of Use11%

“Easy peasy”

Efficiency5%

“Better than I specter work perfectly”

Size-Overall3%

“The right size”

Durability3%

“It's very durable”

Fire Resistance3%

“This helps the flame burn more evenly and consistently”

Instructions/User Manual/Troubleshooting2%

“Easy instructions you can get very creative too”

Fun/Entertainment Experience2%

“I had fun using them”

What buyers complain about

Flammable21%

“The smoke comes rolling out”

Quality-Overall10%

“Not great quality”

Functionality-Overall9%

“Doesn't work well”

Value For Money6%

“not even expense”

Thickness6%

“The wax is too thick”

Adhesion/Stickiness5%

“They dont stick”

Smell5%

“Has petroleum smell”

Wood Quality4%

“Wood is thinner than i expected”

Durability4%

“didn't last for long”

Leak-Proof3%

“It drips”

Top return reasons

Size-Overall23%

Functionality-Overall14%

Flammable8%

Advertised Vs Actual Product7%

Value For Money6%

Thin6%

Quality-Overall6%

Defective Material/Parts5%

Adhesion/Stickiness4%