Candle Wax

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $858K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-9.5%

Conversion, latest week

1.7%

Market size, estimated

$858Ka year

Peak month

December2.5× the quietest month

Top search term

candle wax677K searches a year

Listings sell for $23.59 on average, from $5.72 to $84.64. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $23.59 that is $71K to $94K a year per listing.

Average price

$23.59inside the $15 to $100 sweet spot

Price range

$5.72–$84.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$71K–$94K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #40 within Candle Making. It carries 3,164 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

97%

Out of stock, average day

2.7%

Average rank

#40in Candle Making

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,164per listing

Listings tracked

29

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months