candle refill kit
Worth a lookShows a sweet-spot price point ($22.66 avg), but a small market ($20K/yr) keeps it on the watch list.
Avg price
Great$22.66avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$6.83–$43.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,789.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, candle refill kit is a $20K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
candle refill kit market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #738
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 13.7%
- Avg brand age
- 41 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
32
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
39%
Top 20: 79%
Open market
37%
- Sib-lings25%
- PartyLite10%
- SAEUYVB9%
- Phoenix Wick7%
- Hearth & Harbor7%
- LILY LADUE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Top candle refill kit search terms
- candle refill19K/yr
- candle refill kit16K/yr
- siblings candle4K/yr
- notes candle refill3K/yr
- notes candle refill kit535/yr
- notes candle1K/yr
- siblings candle making kit311/yr
Top candle refill kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Siblings Candle Refill Kit No. 06 Cardamom Sandalwood Vanilla
Sib-lings$29.213.8★59 rev
Siblings Candle Refill Kit No. 05 Clove Lavender Cedarwood
Sib-lings$29.133.8★59 rev
SAEUYVB Natural Soy Candle Wax and Soy Candle Wax for Candle Making - 2 lbs Soy Wax for Candle Making Premium Soy Candle Wax.20 Candle Wicks 20 Wick Stickers and 2 Centering Devices
SAEUYVB$13.724.6★1,639 rev
Hearth & Harbor Organic Soy Candle Wax for Candle Making 10 lbs Natural Candles Making Supplies Beeswax-Free Paraffin-Free Pure Soy Wax Flakes Perfect for Candles Tealights and Melts
Hearth & Harbor$33.264.6★6,503 rev
PartyLite Ocean Lavender Scented Candle Refill Notes of Vanilla Sea Salt Driftwood Sea Moss Patchouli & Eucalyptus 10oz 1-Wick Aromatherapy 40 Hours of Luxury Fragrance Sustainable Soy Wax
PartyLite$11.693.5★42 rev
Newest
by launch date
Beeswax Candle Sand Refill Kit Sandalwood Lavender Vanilla | Natural Sand Wax | Paraffin-Free Clean Candle with Pure Essential Oils Wicks Included - 16 oz - Refillery Haus
Refillery Haus$25.9523 rev
LILY LADUE Sand Candle Refill Kit - 1Lb/16Oz Pearled Candles Sand and Wicks (24) Without Holder Unscented Aroma Beads Reusable Powder Pearls Bulk Wax Pearls for Refillable Pearlized Pellet Set
LILY LADUE$19.76156 rev
Fiora Naturals Pearled Candle Sand with Wicks 1 Lb Sand Wax Beads & 20 Cotton Wicks DIY Refillable Candle Making Kit Long-Lasting Smoke-Free Clean Burning Snow Candles
Fiora Naturals$16.34311 rev
PartyLite Ocean Lavender Scented Candle Refill Notes of Vanilla Sea Salt Driftwood Sea Moss Patchouli & Eucalyptus 10oz 1-Wick Aromatherapy 40 Hours of Luxury Fragrance Sustainable Soy Wax
PartyLite$11.6942 rev
PartyLite Tamboti Woods Scented Candle Refill Notes of Amber Patchouli Lavender & Green Moss 10oz 1-Wick Aromatherapy Candle Up to 40 Hours of Luxury Fragrance Sustainable Premium Soy Wax
PartyLite$11.2642 rev
Trending
90-day click momentumBeeswax Candle Sand Refill Kit Sandalwood Lavender Vanilla | Natural Sand Wax | Paraffin-Free Clean Candle with Pure Essential Oils Wicks Included - 16 oz - Refillery Haus
Refillery Haus$25.954.6★
Beautifully Done Essentials Citrus Crush Scented Candle Refill
Illume$14.925.0★
PartyLite Tamboti Woods Scented Candle Refill Notes of Amber Patchouli Lavender & Green Moss 10oz 1-Wick Aromatherapy Candle Up to 40 Hours of Luxury Fragrance Sustainable Premium Soy Wax
PartyLite$11.263.5★
Siblings Candle Refill Kit No. 01 Bergamot White Rose
Sib-lings$29.953.8★
LILY LADUE Sand Candle Refill Kit - 1Lb/16Oz Pearled Candles Sand and Wicks (24) Without Holder Unscented Aroma Beads Reusable Powder Pearls Bulk Wax Pearls for Refillable Pearlized Pellet Set
LILY LADUE$19.764.3★
What buyers say about candle refill kit
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Overall this is a high quality kit”
“Easy to Use”
“Good price”
“Good gift to give”
“As advertised”
“They light well”
“the colors blend beautifully”
“Perfect fit”
“easy clean up”
What buyers complain about
“needs more scent”
“Wish it had more for the price”
“It's been burning for about an hour”
“I couldnt even fix them with a heat gun”
“This did not fit the candle holder”
“it came apart”
“need to be careful with the wick adhesion”
“Not as advertised”
“could not hold color”
“The wics are not very good quality”
Top return reasons
Common questions
- Is candle refill kit profitable to sell on Amazon United States?
- The niche generates $20K/yr across 45 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the candle refill kit niche?
- 22 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in candle refill kit?
- Top complaints mined from reviews: Smell, Value For Money, Flammable. The return rate is 1.6%.
- When does demand for candle refill kit peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the candle refill kit niche?
- Listings span $6.83–$43.88; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 1,789 reviews — the moat a new listing must climb.