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Candle Making Kit for Kids

Fail

Shoppers spend an estimated $16K a year here, so Candle Making Kit for Kids is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$16K/yr51K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
54%top-5 click share · 19 brands · 26 sellers

Flapen Score

Candle Making Kit for Kids against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Candle Making Kit for Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Making Kit for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Candle Making Kit for Kids 51K times last year and spent an estimated $16K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
1.1%
Market size, estimated
$16Ka year
Peak month
December14.0× the quietest month
Top search term
candle making kit for kids35K searches a year

02 · Price

A sale here is worth $28.07.

Listings sell for $28.07 on average, from $15.83 to $51.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.07 that is $0 to $3K a year per listing.

Average price
$28.07inside the $15 to $100 sweet spot
Price range
$15.83–$51.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #182 within Candle Making. It carries 608 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
10.5%
Average rank
#182in Candle Making
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
608per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Candle Making Kit for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

26

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

37%

  • Brand 120%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Candle Making Kit for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMayAug

Peak months: Nov, Dec · busiest ÷ quietest = 14.0×

Search terms

Top Candle Making Kit for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle making kit for kids35K/yr
  • kids candle making kit10K/yr
  • candle making kit kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Making Kit for Kids

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Smell”
1.7%of orders come back
“Scents Were Very Weak”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Candle Making Kit for Kids questions

Answered from the same tracked data.