candle making kit
Worth a lookShows a $2.5M/yr market, but soft demand (-24.8% this quarter) keeps it on the watch list.
Market size
Incredible$2.5M$2.5M/yr · 3.7M searches
Avg price
Incredible$33.07avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$5.91–$52.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,199.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, candle making kit is a $2.5M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
candle making kit market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $2.6M–$3.3M
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.8%
- Avg brand age
- 35 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
25
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
20%
- SAEUYVB31%
- Yzoo18%
- SoftOwl14%
- Haccah8%
- FAIRYELF6%
- Hearth & Harbor4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -24.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top candle making kit search terms
- candle making kit1.8M/yr
- candle making supplies822K/yr
- candle making269K/yr
- candle making kit for adults212K/yr
- candle kit96K/yr
- kit para hacer velas aromticas75K/yr
- candle making kits79K/yr
- diy candle making kit for adults33K/yr
- kit para hacer velas33K/yr
- candle making kit for beginners32K/yr
Top candle making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Complete Candle Making Kits for Adults Beginners DIY Candle Making Supplies Include Soy Wax Wax Melter Scents Dyes Wicks Wicks Sticker Candle Tins & More-Full Candle Maker Set - Arts & Crafts Kits
Yzoo$20.874.7★1,630 rev
SoftOwl Premium Soy Candle Making Kit - Full Set - Soy Wax Big 7oz Jars & Tins 7 Pleasant Scents Color Dyes & More - Perfect as Home Decorations - DIY Starter Scented Candles Making Kit
SoftOwl$51.954.6★2,137 rev
SAEUYVB Candle Making Kit with Wax Melter Candle Making Kit for Adults - DIY Starter Soy Candle Making Kit/Supplies-Perfect as Home Decoration
SAEUYVB$45.044.7★815 rev
SAEUYVB Candle Making Kit for Adults with Hot Plate DIY Starter Soy Candle Making Supplies/Kit - Perfect as Home DecorationsBlack
SAEUYVB$51.724.6★3,279 rev
SAEUYVB Candle Making Kit with Wax Melter Candle Wax for Candle Making
SAEUYVB$30.444.6★2,543 rev
Newest
by launch date
Candle Making Supplies Kit with Wax Melting Pot 27 OZ Electric Small Wax Melts Warmer with Thermometer and Pouring Spout for DIY Soap Making for Beginners Adults Pros for Soy Wax Beeswax Paraffin
NAUQUOHZ$26.7792 rev
Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles
multiwins$10.47531 rev
SHOWIN Candle Making Kit DIY Candle Making Supplies for Adults Starter Soy Wax Candle Kit with Wax Melter Jars & Tins Scented Home Decoration
SHOWIN$44.9443 rev
ZEROMX Candle Making Kit for Adult Beginners with Digital Wax Melting Pot
ZEROMX$41.38523 rev
SAEUYVB Candle Making Kit Candle Making Kit for Adults - DIY Starter Soy Candle Making Supplies-Including Soy Wax Electric Stove Melting Pot Candle Wicks Rich Scents Stickers Etc
SAEUYVB$51.88229 rev
Trending
90-day click momentumCandle Making Supplies Kit with Wax Melting Pot 27 OZ Electric Small Wax Melts Warmer with Thermometer and Pouring Spout for DIY Soap Making for Beginners Adults Pros for Soy Wax Beeswax Paraffin
NAUQUOHZ$26.774.5★
SHOWIN Candle Making Kit DIY Candle Making Supplies for Adults Starter Soy Wax Candle Kit with Wax Melter Jars & Tins Scented Home Decoration
SHOWIN$44.944.4★
Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles
multiwins$10.474.7★
Complete Candle Making Kits for Adults Beginners DIY Candle Making Supplies Include Soy Wax Wax Melter Scents Dyes Wicks Wicks Sticker Candle Tins & More-Full Candle Maker Set - Arts & Crafts Kits
Yzoo$20.874.7★
Complete Candle Making Kit With Wax Melter Candle Making Supplies DIY Arts&Crafts Kits Gift For Adults Beginners Including Bees Wax 500w Electric Stove Wicks Rich Scents Wick Clips Pouring Pot Etc.
Haccah$41.874.4★
What buyers say about candle making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent purchase”
“Easy to use”
“Beautiful colors”
“Good Value”
“Fun set”
“Bought as a gift”
“As described”
“Scents are great”
“Excellent instructions”
“Heats up quickly”
What buyers complain about
“No smell”
“Too big”
“because it heated it too fast”
“I think it is a low quality item”
“I wanted a light color”
“No directions included”
“Containers burning”
“so I can't recommend it for the price point”
“Separating burner plate and oil leaking”
“Not so easy”
Top return reasons
Common questions
- Is candle making kit profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the candle making kit niche?
- 16 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in candle making kit?
- Top complaints mined from reviews: Smell, Size-Overall, Heating. The return rate is 1.2%.
- When does demand for candle making kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the candle making kit niche?
- Listings span $5.91–$52.52; the average listing price is $33.07 (sweet spot $15–$100). The average incumbent carries 2,200 reviews — the moat a new listing must climb.