candle labels
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,129.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.66–$20.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$136K$136K/yr · 206K searches
Avg price
Okay$9.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, candle labels is a $136K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
candle labels market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $119K–$143K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #460
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 5.9%
- Avg brand age
- 36 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
38
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
24%
- Aubeco40%
- HANWER12%
- Mobiusea Creation11%
- CandMak5%
- Zonon4%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -22.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top candle labels search terms
- candle labels48K/yr
- wick stickers22K/yr
- candle stickers28K/yr
- candle wick stickers21K/yr
- candle labels for candle making18K/yr
- custom candle labels10K/yr
- wick stickers for candle making13K/yr
- candle stickers labels10K/yr
- labels for candles8K/yr
- candle label5K/yr
Top candle labels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aubeco 720Pcs Candle Wicks Stickers with Tail
Aubeco$7.854.7★5,241 rev
160 PCS Candle Wick Stickers Double-Sided Heat Resistance Wick Stickers for Candle Making Adhere Steady in Hot Wax Candle Stickers
HANWER$4.664.8★305 rev
Aubeco 240Pcs Candle Making Wick Stickers with Tail
Aubeco$5.814.7★5,241 rev
Mobiusea Creation Watercolor Candle Label Roll 2 Inch 300pcs Waterproof
Mobiusea Creation$8.004.8★1,488 rev
CandMak Candle Hang Tags 160pcs 2 Diameter Handmade with Love Scented Candle Labels Warning Labels for Candle Making
CandMak$7.884.7★423 rev
Newest
by launch date
ZNBSIXP 400PCS Candle Wick Stickers Premium Heat Resistant Double-Sided Foam Adhesive Dots - Strong Wick Stickers for Candle Making Kit Adheres Steady in Hot Wax
ZNBSIXP$5.9320 rev
CllyCnny 2000PCS Candle Warning Labels: 1 Inch Candle Wick Stickers Candles Jars Safety Stickers Warning Labels for Small Candles Making Supplies
CllyCnny$9.9346 rev
Avery Printable Rectangle Labels 2 x 4 Blank Labels Shipping Matte White Metallic Gold Border Permanent Adhesive Laser/Inkjet Printable 100 Total (6506)
Avery$20.7635 rev
Aubeco 2400Pcs Candle Wick Stickers with Tail
Aubeco$13.805,241 rev
Aubeco 120Pcs Candle Wick Stickers with Tail
Aubeco$4.935,241 rev
Trending
90-day click momentumAubeco 120Pcs Candle Wick Stickers with Tail
Aubeco$4.934.7★
Avery Printable Rectangle Labels 2 x 4 Blank Labels Shipping Matte White Metallic Gold Border Permanent Adhesive Laser/Inkjet Printable 100 Total (6506)
Avery$20.764.7★
CllyCnny 2000PCS Candle Warning Labels: 1 Inch Candle Wick Stickers Candles Jars Safety Stickers Warning Labels for Small Candles Making Supplies
CllyCnny$9.934.4★
Aubeco 960Pcs Candle Making Wick Stickers Heat Resistance Double-Sided
Aubeco$8.844.7★
Aubeco 2400Pcs Candle Wick Stickers with Tail
Aubeco$13.804.7★
What buyers say about candle labels
What buyers praise and complain about, mined from review topics.What buyers love
“they adhere perfectly”
“Good quality, works well for homemade candles”
“Easy to use”
“Perfect Size”
“Great and affordable”
“Exactly as described”
“Works great”
“easy to write on”
“These things are SO helpful to keep your candles in place”
“absolutely love the design”
What buyers complain about
“Too sticky”
“Image seems much larger”
“However, they do not totally keep the candle from falling or leaning”
“hard to remove”
“Bad quality”
“Shouldnt be quite as expensive”
“It's a little deceiving”
“Print quality is horrible”
“They leave behind a residue every time”
Top return reasons
Common questions
- Is candle labels profitable to sell on Amazon United States?
- The niche generates $136K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the candle labels niche?
- 17 brands and 38 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in candle labels?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 1.1%.
- When does demand for candle labels peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the candle labels niche?
- Listings span $4.66–$20.76; the average listing price is $9.51 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.