Skip to content

Candle Labels

Fail

Shoppers spend an estimated $49K a year here, so Candle Labels is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$49K/yr201K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
56%top-5 click share · 16 brands · 36 sellers

Flapen Score

Candle Labels against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Candle Labels is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Labels market on Amazon at a glance

Shoppers on Amazon United States searched for Candle Labels 201K times last year and spent an estimated $49K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
2.7%
Market size, estimated
$49Ka year
Peak month
November2.1× the quietest month
Top search term
candle labels46K searches a year

02 · Price

A sale here is worth $8.95.

Listings sell for $8.95 on average, from $4.76 to $20.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.95 that is $2K to $4K a year per listing.

Average price
$8.95under the $15 to $100 sweet spot
Price range
$4.76–$20.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #516 within Candle Making. It carries 2,318 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#516in Candle Making
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,318per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Candle Labels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

36

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

22%

  • Brand 142%
  • Brand 213%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Candle Labels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Candle Labels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle labels46K/yr
  • wick stickers23K/yr
  • candle stickers27K/yr
  • candle wick stickers21K/yr
  • candle labels for candle making17K/yr
  • wick stickers for candle making13K/yr
  • custom candle labels10K/yr
  • candle stickers labels10K/yr
  • labels for candles8K/yr
  • candle label5K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Labels

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Adhesion/Stickiness”
23%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“it will peel right off”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Candle Labels questions

Answered from the same tracked data.