candle dye
Skip itSoft demand (-18.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good$7.35–$28.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$273K$273K/yr · 398K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,444.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, candle dye is a $273K/yr Amazon United States market (398K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
candle dye market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $258K–$323K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.7%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
21%
- FansArriche39%
- Candle Shop17%
- OSBANG7%
- Roizefar7%
- SAEUYVB5%
- HOMY ARTY5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -18.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top candle dye search terms
- candle dye124K/yr
- candle dye for soy wax42K/yr
- candle color dye33K/yr
- candle wax dye30K/yr
- colorante para velas17K/yr
- liquid candle dye18K/yr
- candle color dye for soy wax18K/yr
- wax dye13K/yr
- candle dyes for candle making15K/yr
- candle dye liquid7K/yr
Top candle dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FansArriche Candle Dye - 18 Colors Liquid Oil-Based Dye for Candle Wax
FansArriche$13.714.6★3,673 rev
Candle Dye for Soy Wax 16 Colors Candle Wax Dye for Candle Making
Candle Shop$13.954.6★9,395 rev
FansArriche Candle Dye - 10 Colors Liquid Oil-Based Dye for Candle Wax
FansArriche$9.754.6★3,673 rev
Roizefar Liquid Candle Dye - 12 Colors 0.34 fl oz Each
Roizefar$9.234.6★1,312 rev
Candle Dye Set 16 Colors Candle Wax Dye for Candle Making Bulk Soy Wax Dyeing DIY Candle Making Kit
SAEUYVB$7.384.6★1,149 rev
Newest
by launch date
Candle Dye - 24 Colors Liquid Candle Making Dye for DIY candle making supplies Kit Food Grade Ingredients Oil-Based Candle Coloring for Soy Wax Dyes Beeswax Gel Wax Paraffin Wax - Each 0.35oz/10ml
SigWong$16.861,498 rev
OSBANG Candle Dye - 36 Colors Highly Concentrated Liquid Wax Dye for Candle Making Vibrant Oil-Based Candle Color for Soy Wax Paraffin Gel Wax
OSBANG$13.99507 rev
Black Liquid Candle Dye for Soy Paraffin & Beeswax Candle Making .25 oz
Reddig-Glo$7.99226 rev
MAQIHAN Candle Dye - 16 Vibrant Colors Wax Dye for Soy Wax Candle Making
MAQIHAN$7.35321 rev
Candle Dye - 36 Colors Candle Making Dye Highly Concentrated Liquid Oil-Based Coloring for Soy Wax Bees Wax Gel Wax - Easy Color and Safe - 6ml/Bottle
ERCorArt$17.16514 rev
Trending
90-day click momentumOSBANG Candle Dye - 36 Colors Highly Concentrated Liquid Wax Dye for Candle Making Vibrant Oil-Based Candle Color for Soy Wax Paraffin Gel Wax
OSBANG$13.994.5★
FansArriche Candle Dye - 32 Colors Liquid Oil-Based Dye for Candle Wax
FansArriche$28.084.6★
Candle Dye - 24 Colors Liquid Candle Making Dye for DIY candle making supplies Kit Food Grade Ingredients Oil-Based Candle Coloring for Soy Wax Dyes Beeswax Gel Wax Paraffin Wax - Each 0.35oz/10ml
SigWong$16.864.4★
Black Liquid Candle Dye for Soy Paraffin & Beeswax Candle Making .25 oz
Reddig-Glo$7.994.7★
HOMY ARTY Candle Dye - 14 Colors Candle Wax Dye
HOMY ARTY$8.824.5★
What buyers say about candle dye
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Nice selection, some of them quite beautiful”
“Ease of use”
“Definitely affordable”
“Just what I needed”
“work really well in the wax I use for candles”
“so much fun”
“bottles dont leak”
“As bright as the picture shows”
“It work good”
What buyers complain about
“No Color”
“Very small containers”
“wont work with candle wax”
“Absolutely garbage”
“Also, its very leaky”
“Instructions not clear”
“The product photo is very deceiving”
“Pouring spout clogs”
“They Smell Awful”
“Hardly dyed wax stcall”
Top return reasons
Common questions
- Is candle dye profitable to sell on Amazon United States?
- The niche generates $273K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the candle dye niche?
- 14 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in candle dye?
- Top complaints mined from reviews: Color, Size-Overall, Functionality-Overall. The return rate is 1.2%.
- When does demand for candle dye peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the candle dye niche?
- Listings span $7.35–$28.08; the average listing price is $12.90 (sweet spot $15–$100). The average incumbent carries 2,444 reviews — the moat a new listing must climb.