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Calligraphy Set for Beginners

Maybe

Products sell for $24.25 on average, inside the sweet spot. But demand is soft, at -23.1% this quarter, so Calligraphy Set for Beginners is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$306K/yr436K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
66%top-5 click share · 18 brands · 24 sellers

Flapen Score

Calligraphy Set for Beginners against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Calligraphy Set for Beginners is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calligraphy Set for Beginners market on Amazon at a glance

Shoppers on Amazon United States searched for Calligraphy Set for Beginners 436K times last year and spent an estimated $306K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.

Searches, last 12 months
436K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
2.9%
Market size, estimated
$306Ka year
Peak month
December5.8× the quietest month
Top search term
calligraphy set157K searches a year

02 · Price

A sale here is worth $24.25.

Listings sell for $24.25 on average, from $5.80 to $60.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $24.25 that is $12K to $18K a year per listing.

Average price
$24.25inside the $15 to $100 sweet spot
Price range
$5.80–$60.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #258 within Drawing. It carries 1,249 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#258in Drawing
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,249per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Calligraphy Set for Beginners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 98%

Open market

28%

  • Brand 122%
  • Brand 216%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Calligraphy Set for Beginners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Calligraphy Set for Beginners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calligraphy set157K/yr
  • calligraphy kits for beginners133K/yr
  • calligraphy pen set34K/yr
  • calligraphy kit24K/yr
  • calligraphy set for beginners22K/yr
  • caligraphy17K/yr
  • caligraphy set9K/yr
  • calligraphy pens set7K/yr
  • beginner calligraphy set6K/yr
  • calligraphy pen set for beginners7K/yr

Reviews and returns

What reviews say buyers love and hate about Calligraphy Set for Beginners

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Dry/Empty Ink”
1.4%of orders come back
“Ink is either dried out”
A buyer, on “Dry/Empty Ink”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Calligraphy Set for Beginners questions

Answered from the same tracked data.