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Calligraphy Brush

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -22.9% this quarter, so Calligraphy Brush is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$81K/yr157K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
38%top-5 click share · 37 brands · 80 sellers

Flapen Score

Calligraphy Brush against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Calligraphy Brush is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calligraphy Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Calligraphy Brush 157K times last year and spent an estimated $81K. The top 5 brands take 53% of clicks. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
4.0%
Market size, estimated
$81Ka year
Peak month
February1.7× the quietest month
Top search term
calligraphy brush32K searches a year

02 · Price

A sale here is worth $12.89.

Listings sell for $12.89 on average, from $5.35 to $34.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.89 that is $1K to $3K a year per listing.

Average price
$12.89under the $15 to $100 sweet spot
Price range
$5.35–$34.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #99 within Drawing. It carries 1,222 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#99in Drawing
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,222per listing
Listings tracked
54

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Calligraphy Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

80

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

38%

Top 20: 72%

Open market

42%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Calligraphy Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Calligraphy Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calligraphy brush32K/yr
  • chinese calligraphy brush30K/yr
  • sumi brushes11K/yr
  • calligraphy brushes9K/yr
  • japanese calligraphy brush8K/yr
  • chinese watercolor brushes6K/yr
  • japanese paint brushes7K/yr
  • chinese brush7K/yr
  • japanese brush5K/yr
  • chinese brush painting5K/yr

Reviews and returns

What reviews say buyers love and hate about Calligraphy Brush

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“The brushes arent the highest quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Calligraphy Brush questions

Answered from the same tracked data.