Is calaveras decoracion dia de muertos profitable to sell on Amazon United States?

The niche generates $34K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (49/100).

How competitive is the calaveras decoracion dia de muertos niche?

34 brands and 58 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in calaveras decoracion dia de muertos?

Top complaints mined from reviews: Smell, Size-Overall, Color. The return rate is 1.3%.

When does demand for calaveras decoracion dia de muertos peak?

Demand peaks in Oct–Nov; the busiest month runs 22.3× the quietest.

What does it cost to enter the calaveras decoracion dia de muertos niche?

Listings span $5.93–$35.54; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 1,354 reviews — the moat a new listing must climb.

calaveras decoracion dia de muertos

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Great$15.80

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Price range

Good$5.93–$35.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,354.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$34K

$34K/yr · 149K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, calaveras decoracion dia de muertos is a $34K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

calaveras decoracion dia de muertos market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $47K–$63K; units × avg price
Conversion rate: 1.4%
Avg BSR: #6,891
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 18.8%
Avg brand age: 36 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

40%

Top 20: 73%

Open market

45%

ADEVIAN18%
HUNTFAMI11%
Majoug10%
XiaoGalaee6%
EQUSUPRO5%
Pacific Giftware5%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -2.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 22.3×

Open Trend

Top calaveras decoracion dia de muertos search terms

sugar skull gifts33K/yr +12.7%1.8% conv.
sugar skull gifts for women23K/yr -27.9%1.1% conv.
sugar skull coloring book for adults13K/yr -20.5%1.9% conv.
mexican skull5K/yr +51.4%0.6% conv.
sugar skull coloring book7K/yr -31.4%0.6% conv.
sugar skull figurines17K/yr -2.8%0.5% conv.
sugar skulls day of the dead5K/yr +88.5%0.3% conv.
day of the dead sugar skull6K/yr +67.9%0.0% conv.
calaveritas de azucar7K/yr +86.8%0.0% conv.
sugar skulls decorations5K/yr +3.3%0.0% conv.

All search terms

Top calaveras decoracion dia de muertos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sugar Skull Coloring Book for Adult Women Relaxation Spiral Bound Printed Single-Sided Adult Coloring Book for Women with 24 Pages Arts and Crafts Sugar Skull Mindfulness Gift

ADEVIAN$8.834.7★641 rev

HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull

HUNTFAMI$29.914.3★14 rev

Majoug Blue Flower Sugar Skull Tote Bags for Women Reusable Grocery Bags Shopping Bag Shoulder Bag Beach Bag for Gifts Gym Travel Picnic Work Daily

Majoug$16.854.7★174 rev

Wax Melt Warmer for Scented Wax- Glass Wax Melter for Home Fragrance with Removable Tray Essential Oil Warmer Wax Cubes Burner Aroma Night Light for Home Office Bedroom Decor Gifts for Women

EQUSUPRO$17.284.7★392 rev

Sugar Skull Smens - Patented Gourmet Scented Pens Black Ink Medium Point - 8 Count

Scentco$10.884.6★11,717 rev

Newest

by launch date

HUNTFAMI Silky Short Satin Pajamas For Women 2 Pieces Comfy Sleepwear Pajama gift in Summer Night Sugar skull

HUNTFAMI$29.9114 rev

6mo ago

XiaoGalaee Colorful Floral Skull Print Crossbody Bag Mexican Sugar Skull with Floral Day of The Dead Gift Messenger Bag Adjustable Strap Purse for Women Sister Best Friend Birthday or Holiday Present

XiaoGalaee$6.2228 rev

10mo ago

XiaoGalaee Sugar Skull Floral Print Crossbody Bag Day of The Dead Adjustable Strap Purse for Women & Men Messenger Bag Gift for Sister Best Friend Unique Birthday Holiday Present Idea

XiaoGalaee$6.1822 rev

10mo ago

Sugar Skull Women Coloring Book for Adult Women Relaxation Spiral Bound Printed On One Side Adult Crafts Relaxation Gifts Thick Paper Non-Bleed

ADEVIAN$8.831,366 rev

1y ago

3Pcs Adult Coloring Book for Women Relaxation Spiral Bound Mindfulness Coloring Book with 36 Colors Markers for Adult Spiral Bound Colors Markers Anxiety Relief Gifts with 72 Pictures

ADEVIAN$25.2388 rev

1y ago

What buyers say about calaveras decoracion dia de muertos

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“the colors are great”

Quality-Overall13%

“Excellent quality”

Size-Overall9%

“Convenient size”

Advertised Vs Actual Product8%

“Just as pictured”

Value For Money7%

“For the price this bag is awesome”

Design-Overall5%

“Nice craftsmanship”

Durability5%

“super cute, seems very durable”

Warmth4%

“Brilliant warmer”

Gifting Purpose3%

“very nice gift”

Image/Picture Clarity3%

“But the pictures are beautiful”

What buyers complain about

Smell16%

“The burner itself stinks”

Size-Overall16%

“it was huge”

Color8%

“More purple than expected”

Ease Of Use7%

“Can't use it”

Strength7%

“is a little flimsy”

Value For Money5%

“Not worth it”

Thickness5%

“Not very thick”

Gifting Purpose5%

“Supposed to be a birthday present for my sister”

Display Colors5%

“3 books and not enough down time to color”

Stretchability/Expandability/Elasticity5%

“They shrank and the elastic wears out quickly”

Top return reasons

Size-Overall28%

Advertised Vs Actual Product10%

Defective Material/Parts6%

Smell5%

Color5%

Quality-Overall4%

Thin4%

Material Quality4%

Value For Money3%

Length3%

Common questions

Is calaveras decoracion dia de muertos profitable to sell on Amazon United States?: The niche generates $34K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (49/100).
How competitive is the calaveras decoracion dia de muertos niche?: 34 brands and 58 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in calaveras decoracion dia de muertos?: Top complaints mined from reviews: Smell, Size-Overall, Color. The return rate is 1.3%.
When does demand for calaveras decoracion dia de muertos peak?: Demand peaks in Oct–Nov; the busiest month runs 22.3× the quietest.
What does it cost to enter the calaveras decoracion dia de muertos niche?: Listings span $5.93–$35.54; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 1,354 reviews — the moat a new listing must climb.