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Calaveras Decoracion Dia De Muertos

Fail

Shoppers spend an estimated $34K a year here, so Calaveras Decoracion Dia De Muertos is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$34K/yr149K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
40%top-5 click share · 34 brands · 58 sellers

Flapen Score

Calaveras Decoracion Dia De Muertos against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Calaveras Decoracion Dia De Muertos is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calaveras Decoracion Dia De Muertos market on Amazon at a glance

Shoppers on Amazon United States searched for Calaveras Decoracion Dia De Muertos 149K times last year and spent an estimated $34K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
1.4%
Market size, estimated
$34Ka year
Peak month
October22.3× the quietest month
Top search term
sugar skull gifts33K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $5.93 to $35.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.80 that is $0 to $2K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$5.93–$35.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #6,891 within Paper & Paper Crafts. It carries 1,354 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
18.8%
Average rank
#6,891in Paper & Paper Crafts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,354per listing
Listings tracked
48

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Calaveras Decoracion Dia De Muertos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

58

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

40%

Top 20: 73%

Open market

45%

  • Brand 118%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Calaveras Decoracion Dia De Muertos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Spike '25Holiday '25Spike '26AugSepOctNovDecSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 22.3×

Search terms

Top Calaveras Decoracion Dia De Muertos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar skull gifts33K/yr
  • sugar skull gifts for women23K/yr
  • sugar skull coloring book for adults13K/yr
  • mexican skull5K/yr
  • sugar skull coloring book7K/yr
  • sugar skull figurines17K/yr
  • sugar skulls day of the dead5K/yr
  • day of the dead sugar skull6K/yr
  • calaveritas de azucar7K/yr
  • sugar skulls decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about Calaveras Decoracion Dia De Muertos

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
16%of negative reviews mention “Smell”
1.3%of orders come back
“The burner itself stinks”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Calaveras Decoracion Dia De Muertos questions

Answered from the same tracked data.