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45

cabochons

Skip it

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 27Conversion 19Competition 60Returns 87Price range 62Avg price 52Brand share 65Review moat 62Quality gap 35

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,001.5

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.65–$30.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.20

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$58K

$58K/yr · 315K searches

According to Flapen's Amazon United States niche tracking, cabochons is a $58K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

cabochons market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$61K–$73K
units × avg price
Conversion rate
1.5%
Avg BSR
#2,135
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
2.6%
Avg brand age
42 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

25

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

29%

  • PH PandaHall26%
  • SUPERFINDINGS23%
  • HAUTOCO6%
  • anezus6%
  • YULENANA5%
  • Csdtylh5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top cabochons search terms

  • cabochons93K/yr
  • cabochons for jewelry making53K/yr
  • cabochons flatback41K/yr
  • cabochon41K/yr
  • glass cabochons27K/yr
  • cabochons for crafts10K/yr
  • gemstone cabochons6K/yr
  • resin cabochons5K/yr
  • cabochon stones5K/yr
  • glass cabochons for jewelry making5K/yr
All search terms

Top cabochons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cabochons

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness27%

“sticks great”

Quality-Overall17%

“Excellent product”

Value For Money9%

“For the price”

Advertised Vs Actual Product8%

“Just what I needed”

Size-Overall7%

“They fit well into the holes”

Efficiency5%

“Does the job very well”

Ease Of Use4%

“Easy to use”

Color3%

“The colors were really beautiful”

Strength2%

“Very strong”

Fun/Entertainment Experience2%

“Adorable and fun variety”

What buyers complain about

Size-Overall19%

“Wrong size”

Adhesion/Stickiness11%

“adhesion isnt great”

Ease Of Use10%

“Too hard to squeeze out”

Quality-Overall9%

“cheapyyyy cheap”

Durability9%

“Not sure of the durability”

Color4%

“What I received was mostly pastel-colored items with less recognizable”

Advertised Vs Actual Product4%

“Not at all as pictured”

Strength3%

“Its not very strong”

Value For Money3%

“Wish they were cheaper”

Defective Material/Parts2%

“had broken pieces”

Top return reasons

Size-Overall41%
Adhesion/Stickiness19%
Advertised Vs Actual Product14%
Value For Money6%
Functionality-Overall3%
Quality-Overall3%
Defective Material/Parts2%
Color2%
Shape/Style1%
Material Quality1%

Common questions

Is cabochons profitable to sell on Amazon United States?
The niche generates $58K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (45/100).
How competitive is the cabochons niche?
20 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in cabochons?
Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 1.4%.
When does demand for cabochons peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the cabochons niche?
Listings span $5.65–$30.55; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.