Skip to content

Buttons

Maybe

An estimated 1.3% of orders come back. But prices span $3.32–$15.21, mostly outside the sweet spot, so Buttons is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$753K/yr2.9M searches / yr
90-day growth
-8.1%search demand this quarter
Competition
53%top-5 click share · 24 brands · 28 sellers

Flapen Score

Buttons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Buttons is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buttons market on Amazon at a glance

Shoppers on Amazon United States searched for Buttons 2.9M times last year and spent an estimated $753K. The top 5 brands take 60% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $753K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
3.1%
Market size, estimated
$753Ka year
Peak month
November1.4× the quietest month
Top search term
buttons1.2M searches a year

02 · Price

A sale here is worth $8.50.

Listings sell for $8.50 on average, from $3.32 to $15.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $8.50 that is $21K to $26K a year per listing.

Average price
$8.50under the $15 to $100 sweet spot
Price range
$3.32–$15.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
$21K–$26K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Sewing Notions & Supplies. It carries 917 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#123in Sewing Notions & Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
917per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Buttons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

28

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

53%

Top 20: 91%

Open market

35%

  • Brand 122%
  • Brand 213%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Buttons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Buttons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buttons1.2M/yr
  • buttons for crafts315K/yr
  • buttons for clothes252K/yr
  • button212K/yr
  • buttons for sewing130K/yr
  • cute buttons83K/yr
  • assorted buttons82K/yr
  • wooden buttons86K/yr
  • sewing buttons78K/yr
  • large buttons72K/yr

Reviews and returns

What reviews say buyers love and hate about Buttons

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Touch/Button Controls”
30%of negative reviews mention “Touch/Button Controls”
1.3%of orders come back
“Buttons are also quite small”
A buyer, on “Touch/Button Controls”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Buttons questions

Answered from the same tracked data.