Is buttons profitable to sell on Amazon United States?

The niche generates $753K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the buttons niche?

24 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in buttons?

Top complaints mined from reviews: Touch/Button Controls, Color, Size-Overall. The return rate is 1.3%.

When does demand for buttons peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the buttons niche?

Listings span $3.32–$15.21; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.

buttons

Worth a look

Shows low returns (1.3%), but prices mostly outside the sweet spot ($3.32–$15.21) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Market size

Good$753K

$753K/yr · 2.9M searches

Review moat

Good916.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.50

avg listing price — sweet spot $15–$100

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Price range

Bad$3.32–$15.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, buttons is a $753K/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

buttons market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: $850K–$1.1M; units × avg price
Conversion rate: 3.1%
Avg BSR: #123
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

53%

Top 20: 91%

Open market

35%

Haawooky22%
Chenkou Craft13%
Lilaly9%
Tnstk9%
GREENTIME7%
Xilitata5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top buttons search terms

buttons1.2M/yr -8.8%2.5% conv.
buttons for crafts315K/yr -21.2%3.5% conv.
buttons for clothes252K/yr -9.5%1.4% conv.
button212K/yr -2.7%0.7% conv.
buttons for sewing130K/yr -2.2%1.8% conv.
cute buttons83K/yr +5.7%1.1% conv.
assorted buttons82K/yr -4.5%4.1% conv.
wooden buttons86K/yr -6.1%0.7% conv.
sewing buttons78K/yr -16.7%0.8% conv.
large buttons72K/yr -16.2%0.5% conv.

All search terms

Top buttons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

500-700 PCS Assorted Mixed Color Resin Buttons 2 and 4 Holes Round Craft for Sewing DIY Crafts Childrens Manual Button Painting DIY Handmade Ornament

Haawooky$8.074.2★3,113 rev

Chenkou Craft Random 100pcs Plastic Buttons Small DIY Sewing Craft Accessory (Mix) (Mix)

Chenkou Craft$6.194.4★1,181 rev

Tnstk Resin Buttons 2 and 4 Holes Assorted for Sewing Crafts DIY Projects Multiform

Tnstk$8.794.3★533 rev

Lilaly 100 pcs Black Buttons for Crafts 5 Sizes Mixed Round Sewing Buttons for Clothes Suitable for for DIY Crafts Coats Shirts Pants Shorts

Lilaly$3.324.7★1,088 rev

Greentime 1500 pcs Round Resin Buttons Mixed Color Assorted Sizes for Crafts Sewing DIY Manual Button Painting DIY Handmade Ornament Buttons Easter Egg Fillers Decorative 2 Holes and 4 Holes

GREENTIME$13.384.6★2,929 rev

Newest

by launch date

210 pcs Assorted Buttons for Crafts 4 Sizes Buttons for Clothes Button for Sewing Colorful Cute Craft Buttons

SIRORI$6.7725 rev

5mo ago

Efivs Arts 250-300pcs Resin Buttons Bulk Assorted Sewing Buttons 2 & 4 Holes for Crafts Clothes DIY Manual Button Painting DIY Handmade Ornament

efivs arts$8.39417 rev

11mo ago

110Pcs Mixed Sewing Buttons 4-Hole Craft Round Blazer Buttons 5 Color 3 Size(15mm/20mm/25mm) Suitable for Sewing Clothes Suit Coat Buttons.

wennuo$12.1834 rev

11mo ago

Lilaly 300pcs Pcs Strange Shape Resion Buttons for Crafts 4 Holes Assorted Sizes Resin Buttons for Crafting Arts DIY Decoration Sewing (Strange Shape)

Lilaly$7.82208 rev

1y ago

Megoogo 1000-1200 pcs Assorted Resin Buttons Random Mixcolor Buttons Bulk for Sewing Crafts Clothes DIY Manual Button Painting Handmade Ornament

Megoogo$15.2140 rev

1y ago

What buyers say about buttons

What buyers praise and complain about, mined from review topics.

What buyers love

Touch/Button Controls24%

“Buttons are great”

Color14%

“Vivid colors”

Quality-Overall13%

“Excellent Product”

Advertised Vs Actual Product8%

“As described”

Value For Money7%

“worth the price”

Size-Overall5%

“Good fit”

Design-Overall4%

“The designs on them are very cute”

Collectibles2%

“Great assortment”

Ease Of Use2%

“Easy to use”

Fun/Entertainment Experience2%

“Colorful and fun”

What buyers complain about

Touch/Button Controls30%

“Buttons are also quite small”

Color16%

“Not much color variety”

Size-Overall14%

“The container is tiny”

Advertised Vs Actual Product10%

“Very misleading”

Quality-Overall4%

“Poor quality button assortment”

Display Colors3%

“Not much color variety”

Ease Of Use2%

“Be aware that some of them are very hard to pull out”

Value For Money2%

“Not a good value”

Functionality-Overall1%

“none match”

Adhesion/Stickiness1%

“Also the back piece is sticking out a lot”

Top return reasons

Size-Overall32%

Touch/Button Controls22%

Color13%

Advertised Vs Actual Product10%

Display Colors5%

Value For Money4%

Quality-Overall3%

Functionality-Overall3%

Defective Material/Parts2%

Material Quality2%

Common questions

Is buttons profitable to sell on Amazon United States?: The niche generates $753K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the buttons niche?: 24 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in buttons?: Top complaints mined from reviews: Touch/Button Controls, Color, Size-Overall. The return rate is 1.3%.
When does demand for buttons peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the buttons niche?: Listings span $3.32–$15.21; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.