Is button pins profitable to sell on Amazon United States?

The niche generates $49K/yr across 35 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the button pins niche?

28 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in button pins?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 1.7%.

When does demand for button pins peak?

Demand peaks in Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the button pins niche?

Listings span $3.96–$29.13; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.

button pins

Worth a look

Shows no brand lock-in (top 5 brands take 54% of clicks), but a small market ($49K/yr) keeps it on the watch list.

Brand share

Great54%

top-5 brand share — no brand owns this niche

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good647.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$3.96–$29.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.85

avg listing price — sweet spot $15–$100

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 337K searches

According to Flapen's Amazon United States niche tracking, button pins is a $49K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

button pins market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $59K–$71K; units × avg price
Conversion rate: 1.2%
Avg BSR: #8,587
Page quality: 0%
Prime: 91%
Sponsored: 94%
Out of stock: 0.4%
Avg brand age: 34 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

42%

Top 20: 84%

Open market

42%

Kigeli29%
BIGNC9%
folconroad6%
ZENGLU5%
Ceryvop5%
Papacharms4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.0×

Open Trend

Top button pins search terms

button pins172K/yr +8.5%1.1% conv.
button pin33K/yr +9.2%1.7% conv.
buttons pins21K/yr +33.9%1.1% conv.
pin buttons22K/yr -1.8%1.1% conv.
circle pins16K/yr +9.8%0.3% conv.
button pins for backpacks22K/yr -18.1%0.2% conv.
buttons for backpacks13K/yr +42.7%0.3% conv.
cute button pins9K/yr +29.3%0.1% conv.
pinback buttons10K/yr -21.5%0.7% conv.
pin button8K/yr +0.3%1.2% conv.

All search terms

Top button pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kigeli 30 Pcs Buttons Pins 1 Inch/ 25 mm Retro Punk Button Pin Slogans Sayings Pinback for Backpacks Bags Hats Jeans (80s)

Kigeli$10.184.5★97 rev

Bignc 20 Set Clear Pins for Crafts Plastic Button Making Kit Blank Pins Bulk Make Your Own Buttons Badge Maker DIY Crafts Photo Buttons (2.36 Inch)

BIGNC$9.754.3★941 rev

300 Pcs 58mm/2.28 inch Button Maker Supplies 58mm Button Supplies Parts (Approx. 2.25 inch) Round Badge Blank Button Pins Includes Metal Pin Back Cover Metal Cover Clear Film

folconroad$18.254.2★202 rev

Kigeli 50 Pcs Buttons Pins 1 Inch/ 25 mm Retro Punk Button Pin Slogans Sayings Pinback for Backpacks Bags Hats Jeans (80s)

Kigeli$13.174.5★280 rev

12 Sets Button Pins for Loose Jeans No Sew Jean Buttons Replacement Adjustable Metal Snap Tack for Reusable Pants Waist Tightener

Ceryvop$6.164.5★8,462 rev

Newest

by launch date

Cat Pins for Backpacks Funny Pins Acrylic Y2K Aesthetic Pin Cute Bag Lapel Brooch Clip Badges Accessories 6PCS (Space Cat)

Dhdfisd$11.575 rev

6mo ago

Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts

Papacharms$9.9993 rev

7mo ago

12 Pack 3 Inch Clear Acrylic Button Pins - DIY Custom Pins Badges Blank Photo Buttons for Crafts Badge Making School Projects Teams Personalized Gifts

IGVSP$9.812 rev

8mo ago

12 Pack 3 Inch Clear Button Pins Photo Button DIY Custom Acrylic Blank Badge Pins for Crafts

BBeary$9.8069 rev

8mo ago

20 PCS Women Shirt Brooch Buttons No-Sew Invisible Pearl Brooch Buttons Cover Up Lapel Pins Blouse Modesty Pin Prevent Accidental Exposure Decorative Pins for DIY Cardigan Bag Dress Clothes

Alrhso$5.4725 rev

1y ago

What buyers say about button pins

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to use”

Quality-Overall15%

“The pins are high quality”

Touch/Button Controls12%

“Nice buttons”

Size-Overall7%

“Fit well”

Value For Money7%

“Good Deal”

Advertised Vs Actual Product5%

“Just what I needed”

Efficiency4%

“Works GREAT”

Strength4%

“It holds well”

Color3%

“Colorful”

Design-Overall2%

“Cute designs too”

What buyers complain about

Size-Overall18%

“Wrong size”

Ease Of Use12%

“Difficult to open”

Quality-Overall10%

“Needs better quality control”

Touch/Button Controls10%

“And the button is too big”

Functionality-Overall6%

“Dont Work”

Durability5%

“They break easily”

Defective Material/Parts3%

“Some of them come with defects”

Instructions/User Manual/Troubleshooting3%

“Instructions, broke two the very first try”

Comfort-Overall3%

“Not very comfortable”

Strength2%

“Flimsy,”

Top return reasons

Size-Overall42%

Touch/Button Controls13%

Functionality-Overall9%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Compatibility-Overall3%

Value For Money3%

Quality-Overall3%

Material Quality2%

Design-Overall1%

Common questions

Is button pins profitable to sell on Amazon United States?: The niche generates $49K/yr across 35 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the button pins niche?: 28 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in button pins?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 1.7%.
When does demand for button pins peak?: Demand peaks in Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the button pins niche?: Listings span $3.96–$29.13; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.