Skip to content

Button Pins

Maybe

The top 5 brands take only 54% of clicks. But shoppers spend an estimated $49K a year here, so Button Pins is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$49K/yr337K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
42%top-5 click share · 28 brands · 31 sellers

Flapen Score

Button Pins against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Button Pins is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Button Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Button Pins 337K times last year and spent an estimated $49K. The top 5 brands take 54% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
1.2%
Market size, estimated
$49Ka year
Peak month
August2.0× the quietest month
Top search term
button pins172K searches a year

02 · Price

A sale here is worth $11.85.

Listings sell for $11.85 on average, from $3.96 to $29.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.85 that is $1K to $3K a year per listing.

Average price
$11.85under the $15 to $100 sweet spot
Price range
$3.96–$29.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #8,587 within Sewing Notions & Supplies. It carries 647 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
91%
Out of stock, average day
0.4%
Average rank
#8,587in Sewing Notions & Supplies
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
35

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Button Pins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

31

Est. top-5 brand share

54%

Top 20: 91%

Est. top-5 click share

42%

Top 20: 84%

Open market

42%

  • Kigeli29%
  • BIGNC9%
  • folconroad6%
  • ZENGLU5%
  • Ceryvop5%
  • Papacharms4%

Demand

Button Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Button Pins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • button pins172K/yr
  • button pin33K/yr
  • buttons pins21K/yr
  • pin buttons22K/yr
  • circle pins16K/yr
  • button pins for backpacks22K/yr
  • buttons for backpacks13K/yr
  • cute button pins9K/yr
  • pinback buttons10K/yr
  • pin button8K/yr

Reviews and returns

What reviews say buyers love and hate about Button Pins

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Wrong size”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Button Pins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data