button maker
Launch itA $2.3M/yr market growing +1.2% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 3.4M searches
Avg price
Incredible$45.76avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$16.78–$118.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good763.91avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, button maker is a $2.3M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Launch it — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
button maker market data
- Units sold / yr
- 60K–80K
- avg 5,000–6,000/product
- Revenue / yr
- $2.7M–$3.7M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,287
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
18%
- Happizza37%
- MK.Bear15%
- DCBADGE14%
- ppttoodd7%
- VEVOR5%
- Freeingbag4%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top button maker search terms
- button maker1.2M/yr
- pin maker927K/yr
- button maker machine450K/yr
- pin maker machine178K/yr
- badge maker63K/yr
- button press64K/yr
- button pin maker50K/yr
- pin maker machine kit62K/yr
- vevor button maker36K/yr
- button machine33K/yr
Top button maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Button Maker Machine 58mm - (3rd Gen) Installation-Free 58mm(2.25in) DIY Pin Badge Button Maker Press Machine Badge Punch Press with Free 100pcs Button Parts&Pictures&Circle Cutter
Happizza$41.544.2★3,567 rev
DCBADGE Button Maker Machine Button Pin Maker (3rd Gen) Installation-Free DIY Button Press Machine Kit with Free Button Parts&Circle Cutter&Wrench Gadget (Light Blue 58mm2.25in)
DCBADGE$40.254.2★315 rev
Happizza Button Maker Machine Multiple-Sizes - Pin Maker Machine 1.25 inch+2.25 inch Interchangeable Button-models Badge Button Press Machine with 200 Sets 32+58mm Button Maker Supplies&Circle Cutter
Happizza$61.364.3★1,069 rev
MK.Bear Button Maker Machine 58mm (2.25 in) Installation-Free DIY Button Pin Maker Machine Badge Punch Press with Free 100pcs Badge Supplies & Pictures & Circle Cutter
MK.Bear$41.084.4★1,242 rev
Button Maker Machine 58mm (2.25 inch) DIY Button Pin Maker Machine Comes with Free Button Parts Circle Cutter Cutting Board Pattern Paper Holographic Bags Colored Film and Protective Case
ppttoodd$35.234.0★115 rev
Newest
by launch date
Button Maker Machine 58mm Easy DIY Pin Maker Machine No Setup Button Maker for 3mm Macrame Cord 3mm x 220 Yards Cotton Macrame Cord Kit
3FP$38.833,270 rev
UCEC 100 Sets Button Maker Supplies 1 inch Metal Buttons & 1.25 inch Circle Punch with Metal Backs Pin Maker Supplies Button Making Parts Badge Makers Kit (Pin Maker Machine Not Included)
UCEC$16.785 rev
Happizza Button Maker Machine 58mm/2.25in Pin Maker Machine Kit with 30 Buton Parts DlY Badge Maker Purple Button Press Machine Perfect Beginner Experience Kit Ideal for School Parties Events
Happizza$32.2635 rev
MK.Bear 2026 Button Maker Machine 2.25 Inch (58mm) No Installation Required Pin Maker Kit for Button Making DIY Pink Badge Maker Button Press with 30 Badge Supplies & Circle Cutter
MK.Bear$34.8727 rev
Caydo 2.25in(58mm) Button Maker Machine Pin Maker Machine for Anime Fans DIY Badge Making Press Kit Create Fan Pins for Conventions Anime Meetups & Band Parties Gifts for Young Adults
Caydo$56.7191 rev
Trending
90-day click momentum
Asnfanl 58mm(2.25IN) Professional Button Maker Machine Kit: Manual Press for Custom Pin Making Includes A4 Craft Mat & 100Pcs DIY Supplies for Badges Gifts Souvenirs
Asnfanl$29.634.1★
Button Maker Machine 58mm Easy DIY Pin Maker Machine No Setup Button Maker for 3mm Macrame Cord 3mm x 220 Yards Cotton Macrame Cord Kit
3FP$38.834.6★
UCEC 100 Sets Button Maker Supplies 1 inch Metal Buttons & 1.25 inch Circle Punch with Metal Backs Pin Maker Supplies Button Making Parts Badge Makers Kit (Pin Maker Machine Not Included)
UCEC$16.782.6★
MK.Bear 2026 Button Maker Machine 2.25 Inch (58mm) No Installation Required Pin Maker Kit for Button Making DIY Pink Badge Maker Button Press with 30 Badge Supplies & Circle Cutter
MK.Bear$34.874.5★
Happizza Button Maker Machine 58mm/2.25in Pin Maker Machine Kit with 30 Buton Parts DlY Badge Maker Purple Button Press Machine Perfect Beginner Experience Kit Ideal for School Parties Events
Happizza$32.264.7★
What buyers say about button maker
What buyers praise and complain about, mined from review topics.What buyers love
“Worked really well for a handful of buttons”
“EASY PEASY”
“Very much worth the price”
“Lots of fun”
“Fabulous product with exceptional service”
“Giftable”
“Easy set up”
“easy to understand instructions”
“The included macrame cord is sturdy”
“Durable product”
What buyers complain about
“The buttons are a little bigger than expected”
“It does not work well”
“broke very quickly”
“Cheap quality”
“Hard to press”
“Entry Level / Instructions are Awful”
“cheap materials”
“Not very sturdy”
“But they just wont stick at all”
“A total waste of of money”
Top return reasons
Common questions
- Is button maker profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 22 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Launch it (57/100).
- How competitive is the button maker niche?
- 14 brands and 25 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in button maker?
- Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Durability. The return rate is 3.0%.
- When does demand for button maker peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the button maker niche?
- Listings span $16.78–$118.19; the average listing price is $45.76 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.