Is butterfly stickers profitable to sell on Amazon United States?

The niche generates $104K/yr across 44 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the butterfly stickers niche?

40 brands and 44 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in butterfly stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Size-Overall. The return rate is 2.1%.

When does demand for butterfly stickers peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the butterfly stickers niche?

Listings span $3.12–$14.29; the average listing price is $7.14 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.

butterfly stickers

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but prices mostly outside the sweet spot ($3.12–$14.29) keeps it on the watch list.

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,068.41

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$104K

$104K/yr · 283K searches

Avg price

Bad$7.14

avg listing price — sweet spot $15–$100

Price range

Bad$3.12–$14.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, butterfly stickers is a $104K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

butterfly stickers market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $107K–$143K; units × avg price
Conversion rate: 5.2%
Avg BSR: #1,245
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 10.2%
Avg brand age: 30 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

40 rising

Sellers

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

42%

Top 20: 79%

Open market

50%

Tisaindor10%
Hebayy9%
Opseam9%
ATMBD9%
UonBexj6%
LINAYE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Top butterfly stickers search terms

butterfly stickers208K/yr +7.7%5.4% conv.
butterfly stickers for adults19K/yr +1.5%4.4% conv.
butterfly stickers for kids14K/yr +33.1%7.7% conv.
butterfly sticker14K/yr +25.2%2.5% conv.
small butterfly stickers9K/yr +5.9%3.7% conv.
butterfly stickers for crafts6K/yr +63.9%5.1% conv.
butterflies stickers5K/yr +23.3%3.8% conv.
butterfly vinyl stickers4K/yr +28.6%3.1% conv.
stickers butterfly4K/yr +7.8%4.5% conv.

All search terms

Top butterfly stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tisaindor 50 Pcs Butterfly Stickers Realistic Transparent Butterfly PET Sticker Colorful Waterproof Stickers for Laptop Stationery Luggage Scrapbooking Water Bottles Gifts

Tisaindor$3.964.4★214 rev

50pcs Butterfly Stickers Pack Colorful Lovely Waterproof Stickers for Laptop Scrapbook Window ATMBD Vinyl Butterfly Sticker for Water Bottle Envelope Gift for Kids Teens Adults

ATMBD$4.024.7★146 rev

400+ PCS Realistic Butterfly Stickers Self-Adhesive PVC Vintage Butterfly Stickers for Scrapbook Laptop Journal DIY Project Window Envelope Spring Themed Party Decors

Hebayy$7.934.7★620 rev

OPSEAM Butterfly Wall Decor 24/48 PCS 3D Butterflies Stickers for Party Decorations with Magnets(Colorful 24)

Opseam$6.574.7★4,935 rev

266 Pcs Scrapbook Stickers Flower Butterfly Stickers Kit for Junk Journal Bullet Planners Laptop DIY Crafts for Diary and Calendars Precut Stickers

UonBexj$4.024.7★182 rev

Newest

by launch date

FZYJJJ 1.5in 500Pcs Butterfly Stickers Roll Assorted Colorful Butterfly Decals for Water Bottles Laptops Classroom Rewards Party DIY Scrapbooking Journaling Seal Stickers

FZYJJJ$9.0417 rev

3mo ago

Butterfly Transparent PET Stickers Pack 50PCS Colourful-B5

Flurendo$3.1215 rev

3mo ago

500Pcs Colorful Butterfly Label Sticker for Kids Boy Teacher 1 Roll 10 Styles Cute Animal Stickers Reward Cute Space Stickers Office Supplies Incentives Sticker Animal Party Favor Decal (Blue)

YULILO$5.15110 rev

8mo ago

50PCS Transparent Butterfly Stickers Pack Aesthetic Pink Flower Decor for Laptop Gifts for Kids Teens Adults Waterproof Vinyl PET Nature Stickers for Notebook Phone Bike Party Favors (Butterfly)

MUZIWAN$3.68164 rev

11mo ago

500 Sheets Butterfly Stickers Roll Colorful Butterflies Stickers Spring Butterflies Gift Sticker Roll Colorful Butterfly Label Sticker for Gifts Cards Scrapbook Daily Decorations

Qulkws$7.2918 rev

1y ago

What buyers say about butterfly stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Vibrant color”

Quality-Overall14%

“Adorable and quality”

Value For Money10%

“Good value for the money”

Adhesion/Stickiness8%

“good adhesive”

Advertised Vs Actual Product7%

“Better than expected”

Ease Of Use6%

“Easy to use”

Design-Overall4%

“Great for decorating”

Magnetic Strength/Adsorption4%

“Theyre easy to attach with the magnets”

Durability3%

“it still looks brand new”

Brightness/Shine/Glow3%

“The Glow was awesome just what I wanted”

What buyers complain about

Adhesion/Stickiness25%

“can't get to adhesive”

Ease Of Use15%

“not easy to use”

Size-Overall13%

“WAY TOO BIG”

Quality-Overall4%

“Trash”

Color3%

“Dark and dull colors”

Magnetic Strength/Adsorption3%

“Poor Magnet Strength”

Value For Money3%

“The 6.99 price is a bit high”

Durability3%

“just couldnt get them not to break”

Strength3%

“dont hold well”

Advertised Vs Actual Product3%

“I will say they are cute just not what the image displayed”

Top return reasons

Size-Overall35%

Adhesion/Stickiness13%

Advertised Vs Actual Product10%

Color9%

Value For Money8%

Quality-Overall4%

Material Quality3%

Display Colors3%

Defective Material/Parts3%

Magnetic Strength/Adsorption2%

Common questions

Is butterfly stickers profitable to sell on Amazon United States?: The niche generates $104K/yr across 44 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the butterfly stickers niche?: 40 brands and 44 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in butterfly stickers?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Size-Overall. The return rate is 2.1%.
When does demand for butterfly stickers peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the butterfly stickers niche?: Listings span $3.12–$14.29; the average listing price is $7.14 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.