Butterfly Nail Charms

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

271K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

3.1%

Market size, estimated

$70Ka year

Peak month

May2.3× the quietest month

Top search term

butterfly charms90K searches a year

Listings sell for $8.38 on average, from $5.39 to $13.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $8.38 that is $0 to $838 a year per listing.

Average price

$8.38under the $15 to $100 sweet spot

Price range

$5.39–$13.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$838

Returns

1.0%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #892 within Charms. It carries 366 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#892in Charms

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

366per listing

Listings tracked

49

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months