Is butterfly diamond art profitable to sell on Amazon United States?

The niche generates $28K/yr across 85 tracked products. 5 of 45 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (48/100).

How competitive is the butterfly diamond art niche?

69 brands and 73 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in butterfly diamond art?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 0.7%.

When does demand for butterfly diamond art peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the butterfly diamond art niche?

Listings span $4.33–$19.98; the average listing price is $8.47 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.

butterfly diamond art

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great388.98

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.33–$19.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.47

avg listing price — sweet spot $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 192K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, butterfly diamond art is a $28K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 34% of demand. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

butterfly diamond art market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $51K–$68K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,001
Page quality: 0%
Prime: 99%
Sponsored: 85%
Out of stock: 21.1%
Avg brand age: 16 months
Avg seller age: 204 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

69 falling

Sellers

Top-5 brand share

34%

Top 20: 68%

Top-5 click share

23%

Top 20: 59%

Open market

62%

ZHUDENGXJL13%
Vcekract6%
DOTSTART6%
ILYUFO5%
Aestalrcus5%
Legrace4%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -14.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top butterfly diamond art search terms

butterfly diamond art76K/yr -14.2%2.3% conv.
diamond art butterfly37K/yr -17.8%2.6% conv.
butterfly diamond art kits for adults17K/yr +27.3%2.4% conv.
diamond painting butterfly17K/yr -17.1%1.4% conv.
butterfly diamond painting22K/yr -37.5%1.5% conv.
diamond art butterflies11K/yr -27.4%2.9% conv.
diamond art butterfly kit6K/yr +6.7%2.8% conv.
diamond art kits for adults butterfly7K/yr -15.8%3.3% conv.

All search terms

Top butterfly diamond art products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Butterfly Animals Diamond Painting Kits for Adults Beginners Flower 5D Diamond Art Kits for Adults DIY Full Drill Diamond Dots Art With Gem Art Craft for Adults Home Wall Decor 13.8 X 13.8Inch

ZHUDENGXJL$5.524.6★216 rev

Diamond Art Kits for Adults 5D Light and Butterfly DIY Diamond Painting Crafts for Home Wall Decor Ideal Gifts for Art Lovers 1216inch

ILYUFO$7.824.8★208 rev

Butterfly Flower Diamond Art Painting Kits for Adults - Full Drill Diamond Dots Paintings for Beginners Round 5D Paint with Diamonds Pictures Gem Art Painting Kits DIY Adult Crafts Kits 12x16inch

Legrace$7.344.8★436 rev

Diamond Art Kits for Adults Rainbow Butterfly Diamond Paintings Kits for Beginners Flower 5D DIY Paint By Diamonds Full Round Drill Diamond Dot Gem Art Painting Kits for Home Wall Decor 13.8X13.8 Inch

DOTSTART$6.114.8★514 rev

Aestalrcus Butterfly Diamond Art Kits for Adults Butterfly Special Shape Diamond Painting Kits for Adults DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch

Aestalrcus$7.484.7★130 rev

Newest

by launch date

TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch

TOPMCYSG$4.9520 rev

3mo ago

wavaiov Butterfly Diamond Art Kits for Adults 5D DIY Spring Flower Diamond Painting Kits for Beginners Floral Full Round Dots Drill Gem Art Kit for Home Decor 12x16Inch

wavaiov$5.1611 rev

4mo ago

Blue Butterfly Diamond Art Kits for Adults Beginners Butterfly Flower Diamond Painting Kits for Adults DIY 5D Full Drill Diamond Art Accessories With Gem Painting Kits for Home Wall Decor 12 X 16 Inch

ZHUDENGXJL$6.38216 rev

5mo ago

YQFCZDQ Butterfly Flowers Diamond Art Kits for Adults DIY Butterfly 5D Diamond Painting Kits Round Diamond Dots for Beginners Full Drill Paint with Diamonds Pictures Gem Art Home Wall Decor 12x16 in

YQFCZDQ$4.799 rev

5mo ago

Butterfly Animals Diamond Painting Kits for Adults Beginners Flower 5D Diamond Art Kits for Adults DIY Full Drill Diamond Dots Art With Gem Art Craft for Adults Home Wall Decor 13.8 X 13.8Inch

ZHUDENGXJL$5.52216 rev

6mo ago

What buyers say about butterfly diamond art

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“very colorful”

Fun/Entertainment Experience16%

“So much fun”

Ease Of Use12%

“Easy to use”

Quality-Overall11%

“Seems well made”

Gifting Purpose7%

“Birthday gift”

Design-Overall5%

“Great design”

Value For Money5%

“Good price”

Advertised Vs Actual Product4%

“Exactly as pictured”

Size-Overall2%

“Good size”

Image/Picture Clarity2%

“Beautiful picture”

What buyers complain about

Color15%

“Colors are wayyyy off”

Advertised Vs Actual Product11%

“not as advertised”

Size-Overall10%

“small”

Adhesion/Stickiness8%

“Adhesion is not very good”

Quality-Overall5%

“Not real happy with the quality of the drills”

Print Quality4%

“Numbers and letters aren't clear enough”

Brightness/Shine/Glow4%

“extremely lacking in any shine whatsoever”

Magnetic Strength/Adsorption2%

“One magnet was missing and small”

Instructions/User Manual/Troubleshooting2%

“Instructions could be better”

Suction2%

“These turned out really good, however, a few come off the suction cup”

Top return reasons

Size-Overall29%

Advertised Vs Actual Product14%

Color9%

Defective Material/Parts7%

Quality-Overall6%

Adhesion/Stickiness5%

Value For Money4%

Gifting Purpose3%

Material Quality2%

Paint Quality2%

Common questions

Is butterfly diamond art profitable to sell on Amazon United States?: The niche generates $28K/yr across 85 tracked products. 5 of 45 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (48/100).
How competitive is the butterfly diamond art niche?: 69 brands and 73 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in butterfly diamond art?: Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 0.7%.
When does demand for butterfly diamond art peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the butterfly diamond art niche?: Listings span $4.33–$19.98; the average listing price is $8.47 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.