butterfly charms
Skip itPrices mostly outside the sweet spot ($5.41–$13.39) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great401.73avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.25avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 274K searches
Price range
Bad$5.41–$13.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, butterfly charms is a $71K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
butterfly charms market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #844
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 8.2%
- Avg brand age
- 29 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
39
Top-5 brand share
48%
Top 20: 85%
Top-5 click share
37%
Top 20: 75%
Open market
48%
- qiipii18%
- KACHIMOO9%
- MARFOREVER9%
- WOCRAFT6%
- Tatiwoo6%
- Juome4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -3.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top butterfly charms search terms
- butterfly charms90K/yr
- butterfly nail charms56K/yr
- butterfly charm39K/yr
- butterfly charms for jewelry making35K/yr
- butterfly charms for bracelets16K/yr
- butterfly charms for nails11K/yr
- gold butterfly charm6K/yr
- nail charms butterfly6K/yr
- silver butterfly charms5K/yr
- nail butterfly charms5K/yr
Top butterfly charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Qiipii 32 Pcs Butterfly Charms Gold Butterflies for Nails - Bow Crystals Diamonds Rhinestones 3D Alloy Luxury Gems - Cute Art Supplies for Acrylic Decoration Crafts DIY
qiipii$8.914.8★883 rev
MARFOREVER 120 Pcs Butterfly Charms for Jewelry Making Butterflies Charms
MARFOREVER$12.474.6★1,735 rev
WOCRAFT 60pcs Antique Gold Butterfly Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN846)
WOCRAFT$6.884.7★304 rev
KACHIMOO Butterfly Nail Charms 100 PCS 3D Nail Butterfly Charms for Women Nail Art Design in Silver & Gold
KACHIMOO$7.224.8★161 rev
200 Pcs Acrylic Butterfly 3D Assorted Nail Charms Mixed Color
Tatiwoo$7.004.5★147 rev
Newest
by launch date
Shapenty Hollow Butterfly Pendant 20x15mm Decorative Butterflies Charms for Earring Necklace Bracelet Keychain Jewelry Making Christmas Ornament Wedding Halloween Party Decor 50PCS (Silver)
Shapenty$6.5211 rev
Boranran 50pcs Butterfly Glass Pendant Charms Translucent Multicolor Theme Drops (10x15mm)
Boranran$9.4561 rev
50Pcs 3D Butterfly Nail Charms - Aurora Effect Resin Nail Art Decorations Cute Kawaii Nail Accessories for Acrylic Nails DIY Manicure Supplies for Women Girls
HONGCAUP$6.5824 rev
100Pcs Butterfly Nails Charms 3D Resin Elegant Butterfly Nail Art Rhinestones Spring Summer Colorful Butterflies Nail Gems and Charms Kawaii Nail Diamonds Nails Jewels for Women Acrylic Nail Supplies
Quezadyl$5.42151 rev
300 Pcs Silver Nail Charms and Gems Butterfly Nails Charms Butterflies Bow Cross Star Moon Hollow Mix Rivet Nail Art Studs 3D Silver Butterfly Charms for Nail DIY
Tatiwoo$8.0441 rev
Trending
90-day click momentumWOCRAFT 60pcs Antique Gold Butterfly Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN846)
WOCRAFT$6.884.7★
Shapenty Hollow Butterfly Pendant 20x15mm Decorative Butterflies Charms for Earring Necklace Bracelet Keychain Jewelry Making Christmas Ornament Wedding Halloween Party Decor 50PCS (Silver)
Shapenty$6.524.9★
Qiipii 32 Pcs Butterfly Charms Gold Butterflies for Nails - Bow Crystals Diamonds Rhinestones 3D Alloy Luxury Gems - Cute Art Supplies for Acrylic Decoration Crafts DIY
qiipii$8.914.8★
Bonuci 48 Pcs Colorful Butterfly Charms for Jewelry Making Alloy Assorted Butterfly Pendants for Crafts Bracelets Earrings Necklaces Keychains DIY Supplies Gifts for Mother Women
Bonuci$8.404.8★
FASHEWELRY 20Pcs Alloy Crystal Rhinestone Charms Gradient Color Butterfly Jewelry Charms 10 Styles Charms for Jewelry Making Necklace Bracelet Craft
FASHEWELRY$11.464.8★
What buyers say about butterfly charms
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“Very colorful”
“Worth it”
“Enjoy the various size and designs”
“the sizes of them are perfect”
“Durable and Great Quality”
“Better than expected”
“Bought as a gift very nice”
“either way, it came with a lot of items”
“Theyre perfect for spring”
What buyers complain about
“False advertisement”
“Not all the sizes I was hoping for”
“break very easily”
“Turns colors”
“does not like to staying glued down”
“don't glow long”
“Kind of cheap”
“Couldnt even use it”
“Won't stay closed”
“However, the gold beads have discolored within 24 hours”
Top return reasons
Common questions
- Is butterfly charms profitable to sell on Amazon United States?
- The niche generates $71K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the butterfly charms niche?
- 36 brands and 39 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in butterfly charms?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 0.7%.
- When does demand for butterfly charms peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the butterfly charms niche?
- Listings span $5.41–$13.39; the average listing price is $8.25 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.