Is butcher paper roll 36 inch wide profitable to sell on Amazon United States?

The niche generates $59K/yr across 25 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (46/100).

How competitive is the butcher paper roll 36 inch wide niche?

14 brands and 53 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in butcher paper roll 36 inch wide?

Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.9%.

When does demand for butcher paper roll 36 inch wide peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the butcher paper roll 36 inch wide niche?

Listings span $12.96–$79.32; the average listing price is $31.51 (sweet spot $15–$100). The average incumbent carries 5,691 reviews — the moat a new listing must climb.

butcher paper roll 36 inch wide

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$31.51

avg listing price — sweet spot $15–$100

Price range

Great$12.96–$79.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,691.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Market size

Bad$59K

$59K/yr · 28K searches

According to Flapen's Amazon United States niche tracking, butcher paper roll 36 inch wide is a $59K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

butcher paper roll 36 inch wide market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $79K–$95K; units × avg price
Conversion rate: 6.8%
Avg BSR: #50
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 9.7%
Avg brand age: 53 months
Avg seller age: 224 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

17%

PH PERKHOMY27%
SMART&CASUAL20%
Bryco Goods18%
Moretoes8%
Lock Cowboy6%
TapeManBlue4%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top butcher paper roll 36 inch wide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)

PH PERKHOMY$29.544.7★1,424 rev

SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)

SMART&CASUAL$27.074.7★119 rev

Large Brown Kraft Paper Roll - 36 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Postal Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover or Table Runner

Bryco Goods$23.884.7★33,466 rev

Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM

Moretoes$21.074.3★153 rev

PerkHomy Brown Kraft Paper Roll 36 x 1 440 (120) for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 120)

PH PERKHOMY$26.234.7★1,167 rev

Newest

by launch date

SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)

SMART&CASUAL$25.7639 rev

4mo ago

SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)

SMART&CASUAL$23.511,614 rev

6mo ago

White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated

TapeManBlue$38.5880 rev

8mo ago

Brown Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Easel Poster Chart Art Supplies Packing Shipping Moving

Donyang$24.91924 rev

9mo ago

Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM

Moretoes$21.07153 rev

10mo ago

What buyers say about butcher paper roll 36 inch wide

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“its quality was consistent throughout the roll”

Value For Money10%

“Good price”

Thickness8%

“Is your not looking for a thick grocery bag type this is great”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product7%

“As described”

Size-Overall7%

“Good Fit”

Color5%

“Color is accurate in picture”

Durability4%

“Very durable”

Ease Of Cleaning4%

“easy to clean”

Weight Heavy2%

“Heavy duty”

What buyers complain about

Thickness37%

“Its thick paper”

Color7%

“Color very yellow”

Quality-Overall7%

“not the best”

Strength5%

“It is extremely flimsy”

Paint Quality5%

“paint soaked through quickly”

Durability5%

“just not very durable”

Advertised Vs Actual Product4%

“Not as described, at all”

Weight Heavy4%

“Not Heavy Duty”

Adhesion/Stickiness3%

“Cheap tape doesn't like to stick to it”

Thin2%

“Little thin”

Top return reasons

Size-Overall40%

Value For Money15%

Color11%

Thin8%

Advertised Vs Actual Product8%

Thickness4%

Quality-Overall2%

Functionality-Overall2%

Weight Heavy1%

Paint Quality1%

Common questions

Is butcher paper roll 36 inch wide profitable to sell on Amazon United States?: The niche generates $59K/yr across 25 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (46/100).
How competitive is the butcher paper roll 36 inch wide niche?: 14 brands and 53 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in butcher paper roll 36 inch wide?: Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.9%.
When does demand for butcher paper roll 36 inch wide peak?: Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the butcher paper roll 36 inch wide niche?: Listings span $12.96–$79.32; the average listing price is $31.51 (sweet spot $15–$100). The average incumbent carries 5,691 reviews — the moat a new listing must climb.