burlap ribbon
Worth a lookShows low returns (1.9%), but prices mostly outside the sweet spot ($3.94–$15.80) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,227.03avg incumbent reviews — the moat a new listing must climb
Market size
Good$321K$321K/yr · 550K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.94–$15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, burlap ribbon is a $321K/yr Amazon United States market (550K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
burlap ribbon market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- $330K–$412K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #864
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 6.1%
- Avg brand age
- 40 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
23
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
39%
Top 20: 81%
Open market
27%
- Ribbli34%
- KINGLAKE11%
- INSPIRELLE11%
- JaoZuyard9%
- OZXCHIXU5%
- Hiswan3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top burlap ribbon search terms
- burlap ribbon336K/yr
- jute ribbon32K/yr
- twine ribbon22K/yr
- burlap ribbon 2 inch20K/yr
- burlap ribbon 1 inch15K/yr
- rustic ribbon18K/yr
- burlap wired ribbon17K/yr
- burlap ribbon 3 inch wide12K/yr
- natural ribbon11K/yr
- farmhouse ribbon12K/yr
Top burlap ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ribbli Burlap Wired Edge Ribbon 1-1/2 Inch x 10 Yard Natural Solid for Big Bow Wreath Tree Outdoor Decoration
Ribbli$8.854.8★3,324 rev
JaoZuyard Burlap Ribbon 1/2 inch X 10 Yard Natural Linen Wired Ribbon
JaoZuyard$4.034.6★675 rev
Ribbli Burlap Wired Ribbon 2-1/2 Inch x 10 Yard Natural Solid Wired Edge Ribbon for Big Bow Wreath Tree Decoration Outdoor Decoration
Ribbli$10.434.8★2,236 rev
OZXCHIXU 5Pcs Burlap Ribbon Lace Roll with 30 Feet Jute Twine Burlap Ribbon for Wedding Decorations DIY Handmade Crafts (2.2 yards for each roll)
OZXCHIXU$9.824.6★366 rev
INSPIRELLE 1 Natural Burlap Fabric Roll 10 Yards Jute Ribbon for Gift Wrapping Craft Projects Wedding Decoration Home Decoration 2.5CM
INSPIRELLE$6.894.8★695 rev
Newest
by launch date
Burlap Ribbon 1-1/2 Inch x 10 Yard Jute Ribbon Tan Twine Ribbon Natural Ribbon for DIY Handmade Outdoor Decoration Gift Wrapping
YUEHECHA$5.3128 rev
joycraft Burlap Ribbon - 3/8 Inch x 20 Yards Natural Jute Craft Ribbon
joycraft$6.65129 rev
KINGLAKE Natural Jute Thin Burlap Ribbon 3/8 Inch x 20 Yards Rustic Ribbon Roll with Spool for Crafts Gift Wrapping Wreaths Wedding Christmas and Rustic DIY Decorations
KINGLAKE$5.9272 rev
KINGLAKE Natural Jute Burlap Ribbon 3/4 Inch x 20 Yards Twine Ribbon Roll with Spool for Crafts Gift Wrapping Wreaths Wedding Christmas and Rustic DIY Decorations
KINGLAKE$7.0372 rev
PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)
PerkDecor$5.05724 rev
Trending
90-day click momentumBurlap Ribbon 1-1/2 Inch x 10 Yard Jute Ribbon Tan Twine Ribbon Natural Ribbon for DIY Handmade Outdoor Decoration Gift Wrapping
YUEHECHA$5.314.3★
joycraft Burlap Ribbon - 3/8 Inch x 20 Yards Natural Jute Craft Ribbon
joycraft$6.654.6★
Ribbli Jute Burlap Ribbon 2 Inch x 10 Yard Natural Solid Ribbon for Crafts Gift Wrapping Wreath Tree Decoration Outdoor Decoration(Non-Wired)
Ribbli$7.944.6★
PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)
PerkDecor$5.054.7★
KINGLAKE Natural Jute Burlap Ribbon 3/4 Inch x 20 Yards Twine Ribbon Roll with Spool for Crafts Gift Wrapping Wreaths Wedding Christmas and Rustic DIY Decorations
KINGLAKE$7.034.8★
What buyers say about burlap ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“The burlap is very good quality”
“Works as advertised”
“Great value”
“Sturdy and easy to use dispenser”
“EASY TO USE”
“Didnt break when used for tree branches”
“Used it for Christmas gifts great”
“the perfect size for layering”
“Very useful for my garden”
“Color was correct”
What buyers complain about
“Not as thick as advertised”
“terrible chemical smell”
“pic is misleading”
“Very weak”
“Breaks easily”
“Much Longer Than I Expected”
“Bad Quality”
“Frustrating to work with at times”
“gas than it's worth so ends up being very expensive for what I got”
“not adhesive as I was hoping”
Top return reasons
Common questions
- Is burlap ribbon profitable to sell on Amazon United States?
- The niche generates $321K/yr across 36 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the burlap ribbon niche?
- 22 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in burlap ribbon?
- Top complaints mined from reviews: Thickness, Smell, Advertised Vs Actual Product. The return rate is 1.9%.
- When does demand for burlap ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the burlap ribbon niche?
- Listings span $3.94–$15.80; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.