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Burlap Ribbon

Maybe

An estimated 1.9% of orders come back. But prices span $3.94–$15.80, mostly outside the sweet spot, so Burlap Ribbon is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$321K/yr550K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
39%top-5 click share · 22 brands · 23 sellers

Flapen Score

Burlap Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Burlap Ribbon is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burlap Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Burlap Ribbon 550K times last year and spent an estimated $321K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
550K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
7.1%
Market size, estimated
$321Ka year
Peak month
November2.6× the quietest month
Top search term
burlap ribbon336K searches a year

02 · Price

A sale here is worth $8.24.

Listings sell for $8.24 on average, from $3.94 to $15.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $8.24 that is $8K to $10K a year per listing.

Average price
$8.24under the $15 to $100 sweet spot
Price range
$3.94–$15.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$8K–$10K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #864 within Trim & Embellishments. It carries 1,227 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#864in Trim & Embellishments
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,227per listing
Listings tracked
36

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Burlap Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

23

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

39%

Top 20: 81%

Open market

27%

  • Brand 134%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 63%

Demand

Burlap Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Burlap Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burlap ribbon336K/yr
  • jute ribbon32K/yr
  • twine ribbon22K/yr
  • burlap ribbon 2 inch20K/yr
  • burlap ribbon 1 inch15K/yr
  • rustic ribbon18K/yr
  • burlap wired ribbon17K/yr
  • burlap ribbon 3 inch wide12K/yr
  • natural ribbon11K/yr
  • farmhouse ribbon12K/yr

Reviews and returns

What reviews say buyers love and hate about Burlap Ribbon

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Thickness”
1.9%of orders come back
“Not as thick as advertised”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Burlap Ribbon questions

Answered from the same tracked data.