Is burgundy wrapping paper profitable to sell on Amazon United States?

The niche generates $189K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (42/100).

How competitive is the burgundy wrapping paper niche?

20 brands and 22 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in burgundy wrapping paper?

Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.7%.

When does demand for burgundy wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 60.0× the quietest.

What does it cost to enter the burgundy wrapping paper niche?

Listings span $5.80–$28.86; the average listing price is $12.06 (sweet spot $15–$100). The average incumbent carries 1,466 reviews — the moat a new listing must climb.

burgundy wrapping paper

Skip it

Soft demand (-12.5% this quarter) — this niche doesn't clear our bar today.

Price range

Good$5.80–$28.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,465.72

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.06

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$189K

$189K/yr · 384K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, burgundy wrapping paper is a $189K/yr Amazon United States market (384K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

burgundy wrapping paper market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $121K–$151K; units × avg price
Conversion rate: 4.1%
Avg BSR: #520
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 5.3%
Avg brand age: 26 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

21%

RUSPEPA49%
PH PERKHOMY8%
Ctosree8%
SMART&CASUAL7%
NEPOG4%
RayofSun3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 60.0×

Open Trend

Top burgundy wrapping paper search terms

burgundy wrapping paper161K/yr -21.3%3.3% conv.
maroon wrapping paper31K/yr +49.0%5.8% conv.
wine wrapping paper9K/yr +7.4%2.0% conv.
dark red wrapping paper26K/yr -47.2%3.3% conv.
burgundy wrapping paper roll10K/yr +20.9%2.3% conv.
burgundy gift wrapping paper12K/yr -2.1%2.5% conv.
wrapping paper burgundy9K/yr +5.6%2.6% conv.
wine red wrapping paper14K/yr -34.0%6.4% conv.
burgundy gift wrap7K/yr -36.7%3.4% conv.
burgundy christmas wrapping paper35K/yr -29.5%3.0% conv.

All search terms

Top burgundy wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUSPEPA Wine Red Wrapping Paper Solid Color- Mini Roll - for Christmas Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet

RUSPEPA$12.344.5★3,480 rev

RUSPEPA Burgundy Matte Wrapping Paper Mini Roll Wine Red Solid Color Pearly-luster Paper Perfect for Christmas Wedding Birthday Valentines Day Baby Shower Anniversary 17 Inches X 32.8 Feet

RUSPEPA$10.714.4★6,165 rev

RUSPEPA Wine Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Wine Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering DIY Crafting Mothers Day Bouquet Flower 80GSM

RUSPEPA$12.824.5★3,927 rev

Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts

Ctosree$28.863.8★36 rev

SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)

SMART&CASUAL$7.304.6★1,614 rev

Newest

by launch date

Vitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon

Vitalizart$14.415 rev

3mo ago

NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding

NEPOG$8.951 rev

4mo ago

NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding

NEPOG$8.962 rev

4mo ago

Wine Wrapping Paper Roll - 17Inch x 16.4Feet - Elegant Champagne & Wine Glass Grape Watercolor Design Gift Wrap for Party Favors Anniversary Wedding Celebration

Pineraap$12.93114 rev

8mo ago

Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts

Ctosree$28.8636 rev

10mo ago

What buyers say about burgundy wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent quality”

Color12%

“Beautiful color”

Ease Of Use10%

“Useful”

Value For Money10%

“Good deal”

Gifting Purpose7%

“Gift wrap”

Durability6%

“From crafts to wrapping to drawing this stuff is durable and long lasting”

Thickness6%

“Is the perfect thickness for folding corners”

Flexibility4%

“still flexible and easy to fold neatly around books of different sizes”

Advertised Vs Actual Product3%

“Gets the job done”

Weight Heavy2%

“Nice Weight for Wrapping”

What buyers complain about

Thickness22%

“fairly thin material”

Size-Overall13%

“Print was bigger than expected”

Color11%

“Good product, wrong color”

Smell9%

“But my first customer that got the there item packed with this complained of a moldy smell”

Thin7%

“Thin”

Adhesion/Stickiness4%

“Tape does not stick to this”

Ease Of Use2%

“Hard to work with”

Strength2%

“Not heavy duty”

Weight Heavy2%

“Not heavy duty”

Value For Money2%

“little bit expensive though for what it is”

Top return reasons

Size-Overall54%

Color16%

Value For Money11%

Advertised Vs Actual Product6%

Thin3%

Functionality-Overall2%

Thickness2%

Display Colors1%

Quality-Overall1%

Material Quality1%

Common questions

Is burgundy wrapping paper profitable to sell on Amazon United States?: The niche generates $189K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (42/100).
How competitive is the burgundy wrapping paper niche?: 20 brands and 22 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in burgundy wrapping paper?: Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.7%.
When does demand for burgundy wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 60.0× the quietest.
What does it cost to enter the burgundy wrapping paper niche?: Listings span $5.80–$28.86; the average listing price is $12.06 (sweet spot $15–$100). The average incumbent carries 1,466 reviews — the moat a new listing must climb.