Burgundy Wrapping Paper

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months

384K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

4.1%

Market size, estimated

$189Ka year

Peak month

December60.0× the quietest month

Top search term

burgundy wrapping paper161K searches a year

Listings sell for $12.06 on average, from $5.80 to $28.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.06 that is $3K to $6K a year per listing.

Average price

$12.06under the $15 to $100 sweet spot

Price range

$5.80–$28.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

2.7%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #520 within Paper & Paper Crafts. It carries 1,466 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#520in Paper & Paper Crafts

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,466per listing

Listings tracked

29

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months