Is bullet journal stencils profitable to sell on Amazon United States?

The niche generates $253K/yr across 37 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the bullet journal stencils niche?

29 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in bullet journal stencils?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 1.5%.

When does demand for bullet journal stencils peak?

Demand peaks in Jan–Aug; the busiest month runs 4.8× the quietest.

What does it cost to enter the bullet journal stencils niche?

Listings span $4.00–$19.06; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.

bullet journal stencils

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-33.5% this quarter) keeps it on the watch list.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good871.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$253K

$253K/yr · 1.2M searches

Avg price

Okay$9.64

avg listing price — sweet spot $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.00–$19.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-33.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, bullet journal stencils is a $253K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bullet journal stencils market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $289K–$386K; units × avg price
Conversion rate: 2.1%
Avg BSR: #643
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 5.5%
Avg brand age: 29 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

41%

Top 20: 83%

Open market

50%

VIOXIA13%
CH HAICHENG11%
Elempony8%
Bsenhe6%
PETER PAUPER PRESS6%
ALODNY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 4.8×

Open Trend

Top bullet journal stencils search terms

planner stencils387K/yr -39.2%1.9% conv.
bullet journal stencils167K/yr -28.1%2.0% conv.
journal stencils125K/yr -38.3%1.7% conv.
planner stencil87K/yr -36.2%1.8% conv.
journaling stencils53K/yr -29.6%1.6% conv.
stencils for journaling45K/yr -27.7%1.5% conv.
calendar stencils for planners78K/yr -19.7%1.8% conv.
journal stencil30K/yr -31.5%1.6% conv.
planner stencils templates61K/yr -43.9%1.8% conv.
calendar stencil51K/yr -36.1%1.5% conv.

All search terms

Top bullet journal stencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

36 Pcs Journal Stencils Planner Stencils for Journaling Scrapbook Notebook Diary Scrapbooking Supplie Washable Durable

VIOXIA$9.844.4★73 rev

30 PCS Journal Stencils Planner Stencils for Junk Journal Notebook Diary Scrapbook DIY Drawing Template Journal Stencil 4x7 Inch

CH HAICHENG$11.644.4★8,382 rev

Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women

Elempony$4.003.8★32 rev

ALODNY 16 Pcs Journal Stencils Set - Time Saving Bullet Journaling Supplies/Accessories Kit -Ultimate Productivity Planner Stencil for Bullet Journal Stencils A5 Dotted Journals

ALODNY$9.744.5★652 rev

Handmade Flexible Record Template 9 Pack Reusable Planner Stencils Set for Journaling Dot Grid Drawing Checklists and DIY Crafts (A+B+C)

Lidayease$9.394.2★31 rev

Newest

by launch date

Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women

Elempony$4.0032 rev

5mo ago

Elempony 6Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women

Elempony$5.9532 rev

5mo ago

3 Pcs Record Template Metal Planner Stencils for Journaling 5.2X2.3 Inch Flexible Journal Template Stainless Steel Calendar Stencil for Weekly Spread Checklist Drawing DIY Crafts Supplies

SKLENICE$10.9330 rev

7mo ago

36 Pcs Journal Stencils Planner Stencils for Journaling Scrapbook Notebook Diary Scrapbooking Supplie Washable Durable

VIOXIA$9.8473 rev

8mo ago

3PCS Metal Stencils Journal Planner Stencils for Wood Burning Crafts Reusable Alphabet Template for Journaling Planner Accessories Journal Supplies (3)

Bsenhe$10.2324 rev

9mo ago

What buyers say about bullet journal stencils

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money10%

“Good value for money”

Ease Of Use9%

“Ease of use”

Quality-Overall9%

“Impressive variety”

Durability7%

“They are durable”

Design-Overall7%

“Cute designs”

Size-Overall6%

“Perfect fit”

Strength6%

“Sturdy enough”

Ease Of Cleaning4%

“Easy to clean”

Document Organizing/Classification4%

“organized as well”

Thickness3%

“The stencils are a nice thickness”

What buyers complain about

Size-Overall23%

“Lines and icons are way too small”

Strength12%

“flimsy”

Thickness8%

“the thinness of the material”

Value For Money4%

“Not worth the price”

Quality-Overall3%

“The product just feels cheap”

Ease Of Use3%

“The size is also pretty awkward to use”

Metal Quality3%

“They are not metal so be careful not to bend”

Thin2%

“Too thin to be useful”

Advertised Vs Actual Product2%

“Not quite what I expected”

Flexibility2%

“easy to accidentally bend”

Top return reasons

Size-Overall42%

Strength11%

Functionality-Overall5%

Advertised Vs Actual Product5%

Material Quality4%

Thin4%

Quality-Overall4%

Value For Money3%

Compatibility-Overall3%

Defective Material/Parts2%

Common questions

Is bullet journal stencils profitable to sell on Amazon United States?: The niche generates $253K/yr across 37 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the bullet journal stencils niche?: 29 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in bullet journal stencils?: Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 1.5%.
When does demand for bullet journal stencils peak?: Demand peaks in Jan–Aug; the busiest month runs 4.8× the quietest.
What does it cost to enter the bullet journal stencils niche?: Listings span $4.00–$19.06; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.