Bullet Journal Pens
FailShoppers spend an estimated $26K a year here, so Bullet Journal Pens is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $26K/yr76K searches / yr
- 90-day growth
- -33.8%search demand this quarter
- Competition
- 32%top-5 click share · 26 brands · 162 sellers
Flapen Score
Bullet Journal Pens against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Bullet Journal Pens is stronger. Inside it, weaker.
Market
The Bullet Journal Pens market on Amazon at a glance
Shoppers on Amazon United States searched for Bullet Journal Pens 76K times last year and spent an estimated $26K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -33.8%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $26Ka year
- Peak month
- January6.2× the quietest month
- Top search term
- bullet journal pens35K searches a year
02 · Price
A sale here is worth $11.05.
Listings sell for $11.05 on average, from $4.73 to $33.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.05 that is $0 to $1K a year per listing.
- Average price
- $11.05under the $15 to $100 sweet spot
- Price range
- $4.73–$33.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #152 within Drawing. It carries 13,036 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #152in Drawing
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 13,036per listing
- Listings tracked
- 54
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Bullet Journal Pens products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring
- Price
- $8.54
- Rating
- 4.6/5
- Reviews
- 118,437
- Age
- 8y ago

Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm
- Price
- $5.44
- Rating
- 4.5/5
- Reviews
- 600
- Age
- 1y ago

SAKURA Pigma Micron Fineliner Pens - Archival Black Ink Pens - Pens for Writing Drawing or Journaling - Assorted Point Sizes - 6 Pack
- Price
- $12.06
- Rating
- 4.8/5
- Reviews
- 64,887
- Age
- 23y ago

Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students
- Price
- $10.02
- Rating
- 4.8/5
- Reviews
- 57,641
- Age
- 19y ago

Piochoo Dual Brush Marker Pens 24 Colored Markers Fine Point and Brush Tip for Adult Coloring Books Bullet Journals Planners Note Taking Coloring Writing
- Price
- $8.29
- Rating
- 4.6/5
- Reviews
- 7,521
- Age
- 6y ago
Trending
estimated 90-day click momentum
WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct
- Price
- $14.24
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 6mo ago

PAPERAGE Felt Tip Fine Point Pens (0.4mm) 12 Pack Colored Pens For Journaling Notebooks Planners Calendars & Drawing Great for School Office & Home (Pastel)
- Price
- $9.88
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)
- Price
- $18.72
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 10mo ago

BLIEVE Bible Highlighters And Pens No Bleed Chisel Tip & Rollerball Pens Multicolor Ink Comfort Grip & Fast Dry Cute Bible Journaling (PASTEL)
- Price
- $8.65
- Rating
- 4.6/5
- Reviews
- 9,976
- Age
- 3y ago

Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip
- Price
- $6.42
- Rating
- 4.5/5
- Reviews
- 792
- Age
- 1y ago
Newest
by launch date
WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct
- Price
- $14.24
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 6mo ago

Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)
- Price
- $18.72
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 10mo ago

PAPERAGE Felt Tip Fine Point Pens (0.4mm) 12 Pack Colored Pens For Journaling Notebooks Planners Calendars & Drawing Great for School Office & Home (Pastel)
- Price
- $9.88
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

Grabie Erasable Gel Pens Medium Point 0.7 mm Erasable Pens Make Mistakes Disappear for Drawing Writing Planner Pack of 9 Assorted Colors
- Price
- $15.02
- Rating
- 4.2/5
- Reviews
- 3,040
- Age
- 1y ago

Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm
- Price
- $5.44
- Rating
- 4.5/5
- Reviews
- 600
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
162
Est. top-5 brand share
54%
Top 20: 95%
Est. top-5 click share
32%
Top 20: 71%
Open market
41%
- Mr. Pen18%
- iBayam11%
- Zebra Pen11%
- SAKURA8%
- WRITECH7%
- Paper Mate6%
Demand
Bullet Journal Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Bullet Journal Pens search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bullet journal pens35K/yr
- journaling pen set11K/yr
- calendar pens9K/yr
- journal pen set8K/yr
- book annotation pens4K/yr
- planner pens no bleed9K/yr
Reviews and returns
What reviews say buyers love and hate about Bullet Journal Pens
We read the reviews and the return reasons for every product selling here.
“Not smooth writing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bullet Journal Pens questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









