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Bullet Journal Pens

Fail

Shoppers spend an estimated $26K a year here, so Bullet Journal Pens is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$26K/yr76K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
32%top-5 click share · 26 brands · 162 sellers

Flapen Score

Bullet Journal Pens against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bullet Journal Pens is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bullet Journal Pens market on Amazon at a glance

Shoppers on Amazon United States searched for Bullet Journal Pens 76K times last year and spent an estimated $26K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
3.1%
Market size, estimated
$26Ka year
Peak month
January6.2× the quietest month
Top search term
bullet journal pens35K searches a year

02 · Price

A sale here is worth $11.05.

Listings sell for $11.05 on average, from $4.73 to $33.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.05 that is $0 to $1K a year per listing.

Average price
$11.05under the $15 to $100 sweet spot
Price range
$4.73–$33.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #152 within Drawing. It carries 13,036 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#152in Drawing
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
13,036per listing
Listings tracked
54

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bullet Journal Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

162

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

32%

Top 20: 71%

Open market

41%

  • Brand 118%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Bullet Journal Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Bullet Journal Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bullet journal pens35K/yr
  • journaling pen set11K/yr
  • calendar pens9K/yr
  • journal pen set8K/yr
  • book annotation pens4K/yr
  • planner pens no bleed9K/yr

Reviews and returns

What reviews say buyers love and hate about Bullet Journal Pens

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
11%of negative reviews mention “Writing Experience”
0.7%of orders come back
“Not smooth writing”
A buyer, on “Writing Experience”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bullet Journal Pens questions

Answered from the same tracked data.