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Bulk Paint

Maybe

Products sell for $48.49 on average, inside the sweet spot. But shoppers spend an estimated $77K a year here, so Bulk Paint is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$77K/yr27K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
45%top-5 click share · 20 brands · 53 sellers

Flapen Score

Bulk Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bulk Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Bulk Paint 27K times last year and spent an estimated $77K. The top 5 brands take 59% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
6.0%
Market size, estimated
$77Ka year
Peak month
October1.9× the quietest month
Top search term
bulk paint23K searches a year

02 · Price

A sale here is worth $48.49.

Listings sell for $48.49 on average, from $9.82 to $208.18. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $48.49 that is $0 to $5K a year per listing.

Average price
$48.49inside the $15 to $100 sweet spot
Price range
$9.82–$208.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #108 within Painting. It carries 3,417 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
3.1%
Average rank
#108in Painting
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,417per listing
Listings tracked
35

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bulk Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

53

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

34%

  • Brand 115%
  • Brand 214%
  • Brand 313%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Bulk Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Bulk Paint

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
27%of negative reviews mention “Paint Quality”
1.5%of orders come back
“Low price low quality of paint”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bulk Paint questions

Answered from the same tracked data.