bulk necklaces
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.77–$25.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,199.67avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 173K searches
According to Flapen's Amazon United States niche tracking, bulk necklaces is a $42K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 47/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
bulk necklaces market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #705
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.2%
- Avg brand age
- 33 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
33 falling
Sellers
35
Top-5 brand share
50%
Top 20: 85%
Top-5 click share
48%
Top 20: 78%
Open market
46%
- Lemonkey18%
- NEWITIN15%
- Tewiky6%
- PAVOI5%
- Luxval5%
- Aukmla4%
Demand
Weekly Amazon search volume, last 8 weeks — +17.6% search growth over the last 90 days.Top bulk necklaces search terms
- bulk necklaces37K/yr
- elegant gold necklace15K/yr
- necklace bulk19K/yr
- necklaces bulk18K/yr
- necklace for strapless dress12K/yr
- gold formal necklace13K/yr
- gold choker necklace set13K/yr
- gold elegant necklace9K/yr
- bulk necklaces for women12K/yr
- gold chain set8K/yr
Top bulk necklaces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lemonkey 24 Pack Necklace Chains Bulk Gold and Silver Plated DIY Cable Link Chains for Jewelry Making 18 Inches
Lemonkey$6.774.3★730 rev
NEWITIN 69 Pieces Gold Jewelry Set for Women Fashion Costume Jewelry Gold Plated Necklace Bracelet Earrings Set for Women
NEWITIN$17.353.9★4,309 rev
PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
PAVOI$13.774.4★13,655 rev
Tewiky Layered Necklaces for Women Non Tarnish- Chunky 14k Gold Plated Herringbone/Snake/Rope/Box/Cuban Link Chain for Women Waterproof Layering Stack Choker Necklace Trendy Dainty Tarnish Free Jewelry Set
Tewiky$13.994.3★4,967 rev
Aukmla Rhinestones Bridal Wedding Jewelry Set Choker Necklaces Earrings Bracelet Sets Prom Jewelry for Women and Brides (Gold)
Aukmla$13.344.2★57 rev
Newest
by launch date
SWEETASK Gold Necklace for Women Dainty CZ Diamond Chain for Women Trendy Non Tarnish Free Womens Small Layering Cubic Zirconia Necklace Simple Waterproof Jewelry 14 16 18inch
SWEETASK$12.0572 rev
LOTSOF 20 Pcs Dainty Colorful Butterfly Pendant Necklace Set for Women Bohemian Acrylic Butterfly Chain Necklace Cute Jewelry Set Gift (Multiple Colors)
LOTSOF$21.6912 rev
LOTSOF 18 Piece Butterfly Pendant Necklace Set Colorful Acrylic Chain Necklaces for Women Bohemian Jewelry Gift
LOTSOF$19.7818 rev
LIQWEI 10 Pieces Colorful Butterfly Pendant Necklace Set For Women Colorful Butterfly Jewelry Butterflys Necklace Butterflys Chain Necklaces Pack Friendship Party Jewelry Gift
LIQWEI$9.1313 rev
CLOACE Rhinestone Bridal Wedding Jewelry Set Sparkly Chocker Necklaces Earrings Prom Jewelry Accessories for Women (Gold)
CLOACE$10.3533 rev
Trending
90-day click momentumSWEETASK Gold Necklace for Women Dainty CZ Diamond Chain for Women Trendy Non Tarnish Free Womens Small Layering Cubic Zirconia Necklace Simple Waterproof Jewelry 14 16 18inch
SWEETASK$12.054.5★
Carffordo 925 Sterling Silver Necklace Silver Chain Necklace for Women Simple Dainty Necklace for Women Waterproof Trendy Jewelry Gifts
Carffordo$17.624.3★
selizo 30 Pack Jewelry Making Chains Necklace Chain Bulk Silver Plated Necklace Chains for Necklace Jewelry Making 1.2 mm (24 Inches)
selizo$9.944.4★
Paxuan 4pcs Cubic Zirconia Wedding Jewelry Sets for Bride Bridesmaid Cubic Zirconia Pendant Necklace Earrings Link Tennis Bracelet Open Ring Set for Women
Paxuan$15.304.3★
LOTSOF 20 Pcs Dainty Colorful Butterfly Pendant Necklace Set for Women Bohemian Acrylic Butterfly Chain Necklace Cute Jewelry Set Gift (Multiple Colors)
LOTSOF$21.694.9★
What buyers say about bulk necklaces
What buyers praise and complain about, mined from review topics.What buyers love
“the necklace and quality are great”
“Good Price”
“variety of colors”
“As advertised”
“Fits perfect”
“ideal for gifting”
“The chain is delicate yet sturdy, with a subtle shine that looks elegant and minimalist”
“It sparkles sooo nice”
“This set is stylish”
“Very durable”
What buyers complain about
“Not well made”
“don't last”
“So small”
“Color is horrible”
“Chain is short”
“gave me a rash”
“Waste of money”
“Totally misrepresented”
“a diamond already fell out”
“Too Fragile”
Top return reasons
Common questions
- Is bulk necklaces profitable to sell on Amazon United States?
- The niche generates $42K/yr across 39 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the bulk necklaces niche?
- 33 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in bulk necklaces?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 4.0%.
- What does it cost to enter the bulk necklaces niche?
- Listings span $6.77–$25.86; the average listing price is $13.74 (sweet spot $15–$100). The average incumbent carries 2,200 reviews — the moat a new listing must climb.