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Buckles

Fail

Products sell for $8.47 on average, outside the sweet spot, so Buckles is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$105K/yr290K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
53%top-5 click share · 23 brands · 25 sellers

Flapen Score

Buckles against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Buckles is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buckles market on Amazon at a glance

Shoppers on Amazon United States searched for Buckles 290K times last year and spent an estimated $105K. The top 5 brands take 68% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
4.3%
Market size, estimated
$105Ka year
Peak month
October1.6× the quietest month
Top search term
quick release buckle34K searches a year

02 · Price

A sale here is worth $8.47.

Listings sell for $8.47 on average, from $3.94 to $19.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $8.47 that is $2K to $4K a year per listing.

Average price
$8.47under the $15 to $100 sweet spot
Price range
$3.94–$19.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,439 within Sewing Notions & Supplies. It carries 856 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#1,439in Sewing Notions & Supplies
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
856per listing
Listings tracked
30

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Buckles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

25

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

53%

Top 20: 88%

Open market

29%

  • Brand 135%
  • Brand 219%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Buckles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Buckles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quick release buckle34K/yr
  • strap clips21K/yr
  • metal buckle24K/yr
  • plastic buckle22K/yr
  • side release buckle18K/yr
  • buckles for straps21K/yr
  • strap buckle19K/yr
  • plastic buckles for straps12K/yr
  • strap clip14K/yr
  • buckle clip13K/yr

Reviews and returns

What reviews say buyers love and hate about Buckles

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Buckles questions

Answered from the same tracked data.