Is brush pens profitable to sell on Amazon United States?

The niche generates $154K/yr across 62 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the brush pens niche?

33 brands and 129 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in brush pens?

Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 1.4%.

When does demand for brush pens peak?

Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the brush pens niche?

Listings span $5.80–$44.96; the average listing price is $17.42 (sweet spot $15–$100). The average incumbent carries 8,630 reviews — the moat a new listing must climb.

brush pens

Worth a look

Shows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-26.9% this quarter) keeps it on the watch list.

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Great$17.42

avg listing price — sweet spot $15–$100

Price range

Great$5.80–$44.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$153K

$154K/yr · 245K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,629.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, brush pens is a $154K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

brush pens market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $174K–$218K; units × avg price
Conversion rate: 3.6%
Avg BSR: #148
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 1.4%
Avg brand age: 46 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

129

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

26%

Top 20: 61%

Open market

43%

Aen Art16%
Taotree16%
Tombow9%
Ohuhu8%
TANMIT4%
Pentel3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top brush pens search terms

brush pens104K/yr -35.8%2.6% conv.
water based markers for adult coloring14K/yr -0.3%2.3% conv.
gel markers for adult coloring18K/yr -15.4%3.3% conv.
dual brush pens15K/yr -23.8%2.5% conv.
taotree markers11K/yr -25.3%3.6% conv.
artist loft markers11K/yr -12.1%0.5% conv.
dual tip brush pens12K/yr -14.2%3.2% conv.
colored pens for coloring7K/yr -12.8%4.8% conv.
taotree alcohol markers8K/yr -49.4%3.0% conv.
adult coloring book pens6K/yr -10.8%4.8% conv.

All search terms

Top brush pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

36 Dual Brush Markers for Adult Coloring Books - Fine & Brush Double Pens for Journaling Calligraphy Drawing Art + Craft Supplies for Gifts Trendy Stuff

Aen Art$8.514.5★27,297 rev

Tombow 62038 Fudenosuke Brush Pen 2-Pack. Soft and Hard Tip Fudenosuke Brush Pens for Calligraphy and Art Drawings

Tombow$5.954.7★41,110 rev

Ohuhu Markers for Adult Coloring Books No Bleeding 60 Colors Coloring Markers Water-based Dual Tips Fineliner & Brush Drawing Pens Art Pens for Kids Adults Sketch Journal - Maui - White

Ohuhu$20.024.6★15,964 rev

Taotree 36 Colors Dual Tip Art Markers Pens for Adult Coloring Books Artist Fine & Brush Tip Coloring Marker Drawing Pens for Journaling Note Taking Lettering Calligraphy Craft Art Supplies Set

Taotree$8.394.6★2,257 rev

Taotree Alcohol Markers Brush Tip 121 Colors Dual Tip Brush Markers Set Art Supplies Coloring Pens Brush & Fine Tip Sketch Pens Drawing Supplies Artist Adult Coloring Book Painting Sketching

Taotree$36.134.6★516 rev

Newest

by launch date

ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$10.257,479 rev

6mo ago

Taotree Alcohol Markers Brush Tip 121 Colors Dual Tip Brush Markers Set Art Supplies Coloring Pens Brush & Fine Tip Sketch Pens Drawing Supplies Artist Adult Coloring Book Painting Sketching

Taotree$36.13516 rev

8mo ago

Taotree Alcohol Markers Set 100 Colors with Case & Holders Dual Tips Art Coloring Markers Pens Chisel & Fine Art Supplies Sketch Pens for Artist Adult Coloring Books Drawing Painting Sketching

Taotree$25.722,288 rev

8mo ago

120 Colors Dual Tip Brush Pens Art Markers for Adult Coloring Books Artist Drawing Sketch Markers Set with Fine & Brush Tip

Aen Art$25.7527,297 rev

10mo ago

MIN CI 48 Colors Markers Dual Tip with Fine Tip and Brush Tip Pens for Adult Coloring Book Dual Brush Coloring Markers Art Supplies Marker s Kit for Calligraphy Drawing DIY Crafts

MIN CI$12.48116 rev

1y ago

What buyers say about brush pens

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“Bright Colors”

Quality-Overall11%

“Quality is nice and clear”

Value For Money9%

“they are affordable”

Pen/Pencil Quality7%

“Awesome Pens”

Ease Of Use4%

“Easy to handle”

Advertised Vs Actual Product3%

“Just what I needed”

Drawing Experience3%

“Great drawing pens”

Writing Experience2%

“Smooth writing”

Paint Quality2%

“These are great paints”

Nib/Tip Quality2%

“the fine point tip is amazing”

What buyers complain about

Color15%

“Color very dull”

Quality-Overall8%

“Bad quality”

Dry/Empty Ink6%

“Dried Out”

Drying Time4%

“Takes a couple minutes to dry”

Durability4%

“Breaks easily”

Moist/Dry4%

“seems dry”

Nib/Tip Quality4%

“Not fine tip”

Advertised Vs Actual Product4%

“Not as described”

Display Colors2%

“the color is entirely wrong”

Ink Leakage2%

“that was why the ink was not flowing well”

Top return reasons

Color14%

Advertised Vs Actual Product12%

Dry/Empty Ink8%

Ink Refill7%

Value For Money7%

Functionality-Overall7%

Quality-Overall6%

Paint Quality5%

Size-Overall5%

Display Colors4%

Common questions

Is brush pens profitable to sell on Amazon United States?: The niche generates $154K/yr across 62 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the brush pens niche?: 33 brands and 129 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in brush pens?: Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 1.4%.
When does demand for brush pens peak?: Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the brush pens niche?: Listings span $5.80–$44.96; the average listing price is $17.42 (sweet spot $15–$100). The average incumbent carries 8,630 reviews — the moat a new listing must climb.