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Brown Yarn

Fail

Prices span $3.90–$16.19, mostly outside the sweet spot, so Brown Yarn is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$91K/yr229K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
64%top-5 click share · 10 brands · 50 sellers

Flapen Score

Brown Yarn against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Yarn is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Yarn market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Yarn 229K times last year and spent an estimated $91K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
4.8%
Market size, estimated
$91Ka year
Peak month
November1.9× the quietest month
Top search term
brown yarn139K searches a year

02 · Price

A sale here is worth $8.37.

Listings sell for $8.37 on average, from $3.90 to $16.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.37 that is $2K to $4K a year per listing.

Average price
$8.37under the $15 to $100 sweet spot
Price range
$3.90–$16.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #154 within Knitting & Crochet. It carries 13,446 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#154in Knitting & Crochet
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
13,446per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Brown Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

50

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

8%

  • Brand 155%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Brown Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Brown Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown yarn139K/yr
  • brown yarn for crocheting27K/yr
  • dark brown yarn16K/yr
  • yarn brown13K/yr
  • red heart yarn brown7K/yr
  • red heart brown yarn7K/yr
  • brown acrylic yarn6K/yr
  • brown yarn for crafts5K/yr
  • brown crochet yarn5K/yr
  • brown yarn red heart4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Yarn

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Thickness”
1.5%of orders come back
“Appears thicker than it is”
A buyer, on “Thickness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Yarn questions

Answered from the same tracked data.