brown yarn
Skip itPrices mostly outside the sweet spot ($3.90–$16.19) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 229K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.37avg listing price — sweet spot $15–$100
Review moat
Bad13,446.1avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.90–$16.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, brown yarn is a $91K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
brown yarn market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $126K–$167K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.8%
- Avg brand age
- 47 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
50
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
8%
- Red Heart55%
- KECHE13%
- Lion Brand Yarn10%
- Caron6%
- BambooMN5%
- WSICSE3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top brown yarn search terms
- brown yarn139K/yr
- brown yarn for crocheting27K/yr
- dark brown yarn16K/yr
- yarn brown13K/yr
- red heart yarn brown7K/yr
- red heart brown yarn7K/yr
- brown acrylic yarn6K/yr
- brown yarn for crafts5K/yr
- brown crochet yarn5K/yr
- brown yarn red heart4K/yr
Top brown yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RED HEART Super Saver Yarn Cafe Latte
Red Heart$4.094.7★32,228 rev
Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Brown
KECHE$5.794.4★992 rev
Lion Brand Yarn Basic Stitch Anti-Pilling Yarn for Crocheting Knitting and Crafts Cocoa 1 Pack
Lion Brand Yarn$4.804.7★3,546 rev
Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Coffee Bean 100% Mercerized Cotton Yarn
Caron$11.974.6★2,653 rev
Red Heart Super Saver Caf Latte Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.224.7★41,281 rev
Newest
by launch date
Hobby Lobby I Love This Yarn - 4 Medium 100% Acrylic Yarn for Crocheting & Knitting Blankets Hats & Accessories Set of 2 160 Brown
Hobby Lobby$10.56253 rev
PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)
PerkDecor$5.05697 rev
Chunky Yarn for Crocheting and Knitting - Easy to Use Plush Chenille Super Bulky Yarn 100g/131yds - Ultra Soft Velvet Baby Blanket Yarn for Beginners & Amigurumi Projects Dark Coffee
Mooaske$5.6488 rev
Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Coffee Bean 100% Mercerized Cotton Yarn
Caron$11.972,653 rev
4 PCS Crochet Yarn 560 Yard Soft Yarn for Crocheting Assorted Colors Fluffy Yarn for Crochet Hand Knitting Decorative Gifts 1 Skein/140 Yard-Brown
WSICSE$9.66369 rev
Trending
90-day click momentum
Red Heart Super Saver Jumbo Yarn Cafe Latte
Red Heart$7.944.7★
RED HEART Super Saver Yarn Buff
Red Heart$3.904.7★
RED HEART Super Saver yarn Latte Stripe
Red Heart$5.934.7★
Red Heart Super Saver Economy Yarn Aran
Red Heart$4.014.7★
RED HEART Soft Yarn Chocolate
Red Heart$10.094.6★
What buyers say about brown yarn
What buyers praise and complain about, mined from review topics.What buyers love
“good color and good product,”
“Good deal”
“Very soft and easy to use”
“Cute color”
“Exactly as advertised”
“Sturdy and easy to use dispenser”
“Easy to use”
“Didnt break when used for tree branches”
“Pretty for presents or crafting”
“Works great”
What buyers complain about
“Appears thicker than it is”
“Very weak”
“pic is misleading”
“Breaks easily”
“Smells a little funky”
“Color Issue”
“Much Longer Than I Expected”
“Not good quality”
“very thin”
“This should cost $3 tops”
Top return reasons
Common questions
- Is brown yarn profitable to sell on Amazon United States?
- The niche generates $91K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the brown yarn niche?
- 10 brands and 50 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in brown yarn?
- Top complaints mined from reviews: Thickness, Strength, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for brown yarn peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the brown yarn niche?
- Listings span $3.90–$16.19; the average listing price is $8.37 (sweet spot $15–$100). The average incumbent carries 13,446 reviews — the moat a new listing must climb.