Brown Thread
FailPrices span $4.17–$14.53, mostly outside the sweet spot, so Brown Thread is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $54K/yr56K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 55 sellers
Flapen Score
Brown Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Thread is stronger. Inside it, weaker.
Market
The Brown Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Thread 56K times last year and spent an estimated $54K. The top 5 brands take 75% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $54Ka year
- Top search term
- brown thread24K searches a year
02 · Price
A sale here is worth $7.33.
Listings sell for $7.33 on average, from $4.17 to $14.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.33 that is $2K to $4K a year per listing.
- Average price
- $7.33under the $15 to $100 sweet spot
- Price range
- $4.17–$14.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #316 within Thread & Floss. It carries 1,571 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #316in Thread & Floss
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,571per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Brown Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coats Thread & Zippers Dual Duty XP General Purpose Thread 125-Yard Chona Brown
- Price
- $5.67
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 16y ago

Coats & Clark Inc. S950-8960 Dual Duty XP Heavy Thread 125-Yard Chona Brown
- Price
- $5.76
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 17y ago

Coats Thread & Zippers S970-8360 General Purpose Cotton Thread 225-Yard Summer Brown
- Price
- $6.45
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 17y ago

Heavy Duty Upholstery Thread Kit - 3 Spools Durable Bonded Nylon High-Strength & Fade-Resistant 218 Yds/Spool for Sewing Machines Leather Denim DIY Crafts | Coffee Brown Khaki
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 1y ago

All Purpose Sewing Thread-2 Spools of Hand Polyester Sewing Thread for Sewing Machine for Hand and Machine Sewing(Brown 2 spools)
- Price
- $5.92
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago
Trending
estimated 90-day click momentum
6 Pcs Polyester Thread Kit - 400 Yards Each Spool Sewing Threads for Machine & Hand Stitching Embroidery Includes Sewing Needle & Threader
- Price
- $5.41
- Rating
- 4.5/5
- Reviews
- 758
- Age
- 1y ago

SINGER 60641 Polyester Hand Sewing Thread Assorted Colors 12 Small Spools Dark
- Price
- $4.96
- Rating
- 4.3/5
- Reviews
- 248
- Age
- 22y ago

Coats & Clark Cotton All Purpose Sewing Thread 100% Mercerized Cotton 225 Yards Each Spool S970 2 Pack Bundle with 3 Bellas Crafts Needle Threaders (Chona Brown)
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 475
- Age
- 1y ago

Coats Thread & Zippers S910-8360 Dual Duty XP General Purpose Thread 250-Yard Summer Brown
- Price
- $7.59
- Rating
- 4.8/5
- Reviews
- 2,481
- Age
- 17y ago
![LEONIS Japan 30-Color Handy Polyester Sewing Thread Set 45m / 50 yds Each [93011]](https://m.media-amazon.com/images/I/41k3ruTLVlL.jpg)
LEONIS Japan 30-Color Handy Polyester Sewing Thread Set 45m / 50 yds Each [93011]
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 9,538
- Age
- 11y ago
Newest
by launch date
All Purpose Sewing Thread-2 Spools of Hand Polyester Sewing Thread for Sewing Machine for Hand and Machine Sewing(Brown 2 spools)
- Price
- $5.92
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago

All Purpose Sewing Thread-2 Spools of Hand Polyester Sewing Thread for Sewing Machine for Hand and Machine Sewing(Dark Brown 2 spools)
- Price
- $6.09
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago

Heavy Duty Upholstery Thread Kit - 3 Spools Durable Bonded Nylon High-Strength & Fade-Resistant 218 Yds/Spool for Sewing Machines Leather Denim DIY Crafts | Coffee Brown Khaki
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 1y ago

StiVerse 1800 Yards Serger Thread-Dark Brown All Purpose Thread for Sewing Serger Thread ConesPolyester Thread 40s/2 for Serger&Overlock Quilting Piecing Sewing Machine
- Price
- $6.92
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 1y ago

6 Pcs Polyester Thread Kit - 400 Yards Each Spool Sewing Threads for Machine & Hand Stitching Embroidery Includes Sewing Needle & Threader
- Price
- $5.41
- Rating
- 4.5/5
- Reviews
- 758
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
55
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 96%
Open market
20%
- Coats & Clark42%
- Coats Corrente12%
- Gütermann8%
- BrilleBrille7%
- QCZKB6%
- StiVerse5%
Search terms
Top Brown Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown thread24K/yr
- brown thread for sewing15K/yr
- brown sewing thread8K/yr
- dark brown thread3K/yr
- brown thread for sewing machine3K/yr
- dark brown thread for sewing3K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Thread
We read the reviews and the return reasons for every product selling here.
“Spools are very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









