Brown Thread
FailPrices span $4.17–$14.53, mostly outside the sweet spot, so Brown Thread is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $54K/yr56K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 55 sellers
Flapen Score
Brown Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Thread is stronger. Inside it, weaker.
Market
The Brown Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Thread 56K times last year and spent an estimated $54K. The top 5 brands take 75% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $54Ka year
- Top search term
- brown thread24K searches a year
02 · Price
A sale here is worth $7.33.
Listings sell for $7.33 on average, from $4.17 to $14.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.33 that is $2K to $4K a year per listing.
- Average price
- $7.33under the $15 to $100 sweet spot
- Price range
- $4.17–$14.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #316 within Thread & Floss. It carries 1,571 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #316in Thread & Floss
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,571per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Brown Thread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
55
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
20%
- Brand 142%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
Search terms
Top Brown Thread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown thread24K/yr
- brown thread for sewing15K/yr
- brown sewing thread8K/yr
- dark brown thread3K/yr
- brown thread for sewing machine3K/yr
- dark brown thread for sewing3K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Thread
We read the reviews and the return reasons for every product selling here.
“Spools are very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Thread questions
Answered from the same tracked data.