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Brown Pipe Cleaners

Fail

Demand is soft, at -4.5% this quarter, so Brown Pipe Cleaners is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$121K/yr116K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
52%top-5 click share · 19 brands · 23 sellers

Flapen Score

Brown Pipe Cleaners against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Pipe Cleaners is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Pipe Cleaners market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Pipe Cleaners 116K times last year and spent an estimated $121K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
12.2%
Market size, estimated
$121Ka year
Peak month
December9.4× the quietest month
Top search term
brown pipe cleaners79K searches a year

02 · Price

A sale here is worth $8.56.

Listings sell for $8.56 on average, from $4.47 to $18.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.56 that is $4K to $6K a year per listing.

Average price
$8.56under the $15 to $100 sweet spot
Price range
$4.47–$18.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #83 within Pipe Cleaners. It carries 955 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#83in Pipe Cleaners
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
955per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Brown Pipe Cleaners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

23

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

34%

  • Brand 114%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Brown Pipe Cleaners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Brown Pipe Cleaners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown pipe cleaners79K/yr
  • pipe cleaners brown15K/yr
  • brown pipe cleaners craft15K/yr
  • brown chenille stems3K/yr
  • brown pipe cleaner5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Pipe Cleaners

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Color”
2.1%of orders come back
“The colors are off”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brown Pipe Cleaners questions

Answered from the same tracked data.