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Brown Paper Tablecloth

Fail

Shoppers spend an estimated $53K a year here, so Brown Paper Tablecloth is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$53K/yr60K searches / yr
90-day growth
+23.7%search demand this quarter
Competition
50%top-5 click share · 15 brands · 21 sellers

Flapen Score

Brown Paper Tablecloth against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Paper Tablecloth is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Paper Tablecloth market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Paper Tablecloth 60K times last year and spent an estimated $53K. The top 5 brands take 79% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
5.3%
Market size, estimated
$53Ka year
Peak month
November3.8× the quietest month
Top search term
brown paper tablecloth22K searches a year

02 · Price

A sale here is worth $16.78.

Listings sell for $16.78 on average, from $5.75 to $29.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.78 that is $2K to $4K a year per listing.

Average price
$16.78inside the $15 to $100 sweet spot
Price range
$5.75–$29.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #389 within Paper & Paper Crafts. It carries 3,990 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#389in Paper & Paper Crafts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,990per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Brown Paper Tablecloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

15%

  • Brand 119%
  • Brand 219%
  • Brand 317%
  • Brand 417%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (9 brands, 15%)

Demand

Brown Paper Tablecloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 3.8×

Search terms

Top Brown Paper Tablecloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown paper tablecloth22K/yr
  • butcher paper tablecloth4K/yr
  • kraft paper tablecloth6K/yr
  • brown paper table cover8K/yr
  • brown paper table runner5K/yr
  • butcher paper table cover9K/yr
  • brown paper table cloth3K/yr
  • butcher paper roll for table covering2K/yr
  • butcher paper tablecloths1K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Paper Tablecloth

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Thickness”
2.2%of orders come back
“Not as thick as some others that I have bought in the past”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Paper Tablecloth questions

Answered from the same tracked data.