Is brown felt profitable to sell on Amazon United States?

The niche generates $115K/yr across 35 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (46/100).

How competitive is the brown felt niche?

26 brands and 28 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in brown felt?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.3%.

When does demand for brown felt peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the brown felt niche?

Listings span $4.39–$17.56; the average listing price is $8.94 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.

brown felt

Skip it

Soft demand (-12.1% this quarter) — this niche doesn't clear our bar today.

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good647.66

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$115K

$115K/yr · 126K searches

Avg price

Okay$8.94

avg listing price — sweet spot $15–$100

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Price range

Bad$4.39–$17.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, brown felt is a $115K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

brown felt market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $112K–$134K; units × avg price
Conversion rate: 10.2%
Avg BSR: #1,319
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.8%
Avg brand age: 35 months
Avg seller age: 240 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

49%

Top 20: 87%

Open market

33%

XSEINO28%
BOUBONI13%
InnoHHustle10%
Rebehari8%
YHOLSDAS4%
FdcLixuvol4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top brown felt search terms

brown felt74K/yr -6.4%9.9% conv.
brown felt sheets29K/yr -24.0%9.7% conv.
brown felt fabric12K/yr -22.0%9.2% conv.
felt brown5K/yr -8.9%9.1% conv.
dark brown felt3K/yr -8.2%9.2% conv.
felt sheets brown3K/yr -9.3%8.2% conv.

All search terms

Top brown felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOUBONI 20 Pcs Brown Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven

BOUBONI$5.934.2★831 rev

XSEINO Chocolate Brown Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Brown Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$12.904.6★203 rev

8X 12 Brown Felt Sheets for Crafts 9 PCS Thin Sewing Felt Fabric Sheet Stiff Felts Paper Non-Woven Felts Fabric Craft Sheets for DIY Art Crafts Sewing Projects Making Supplies

InnoHHustle$6.034.1★64 rev

XSEINO 12 Rolls 8x35(20.5x90cm) 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Brown Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork

XSEINO$13.234.8★1,333 rev

12 x 12 Felt Fabric Sheets for Crafts Squares Felt Fabric Sheets 1mm Thick Non-Woven Felt Paper for DIY Sewing Craft 2pcs (Brown)

Rebehari$4.924.4★185 rev

Newest

by launch date

NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Brown)

NEBURORA$8.79280 rev

4mo ago

Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Dark Brown)

Ableme Deco$6.8621 rev

6mo ago

XSEINO Chocolate Brown Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Brown Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$8.84102 rev

6mo ago

Brown Felt Sheets 18 PCS 8X12 Felts Sheets for Crafts Thin Craft Felt Paper Non-Woven Stiff Sewing Felts Fabric Sheet for DIY Art Craft Sewing Patchwork Projects Making

FdcLixuvol$9.1046 rev

7mo ago

XSEINO Chocolate Brown Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Brown Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$12.90203 rev

9mo ago

What buyers say about brown felt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality not flimsy”

Color20%

“Great colors”

Material Quality10%

“Good material for costuming”

Soft Feel8%

“has a solid feel overall”

Value For Money6%

“The price is reasonable”

Advertised Vs Actual Product6%

“As advertised”

Upholstery/Fabric Quality5%

“Sturdy fabric and my children's played ALL DAY”

Thickness4%

“Material was thicker”

Weight Light3%

“Good weight and easy to cut”

Ease Of Use3%

“Easy to use”

What buyers complain about

Size-Overall32%

“The size of this piece is quite large”

Thickness11%

“Its thick, so will be a bit hard to cut so make sure you have good scissors”

Color8%

“Did not match colors shown”

Material Quality4%

“VERY FIRM FELT”

Advertised Vs Actual Product4%

“I wouldn't care if the photos made that known”

Ease Of Use3%

“Stiff and not easy to use”

Adhesion/Stickiness3%

“The felt peels much too easily away from the adhesive layer and becomes useless”

Quality-Overall3%

“very cheap quality”

Value For Money2%

“I feel like it can be cheaper”

Hard Feel2%

“is tough to hand sew”

Top return reasons

Size-Overall68%

Material Quality16%

Advertised Vs Actual Product3%

Color3%

Value For Money3%

Thin3%

Display Colors1%

Thickness1%

Defective Material/Parts0%

Functionality-Overall0%

Common questions

Is brown felt profitable to sell on Amazon United States?: The niche generates $115K/yr across 35 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (46/100).
How competitive is the brown felt niche?: 26 brands and 28 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in brown felt?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.3%.
When does demand for brown felt peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the brown felt niche?: Listings span $4.39–$17.56; the average listing price is $8.94 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.