Brown Felt
FailDemand is soft, at -12.1% this quarter, so Brown Felt is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $115K/yr126K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 49%top-5 click share · 26 brands · 28 sellers
Flapen Score
Brown Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Felt is stronger. Inside it, weaker.
Market
The Brown Felt market on Amazon at a glance
Shoppers on Amazon United States searched for Brown Felt 126K times last year and spent an estimated $115K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $115Ka year
- Peak month
- November5.6× the quietest month
- Top search term
- brown felt74K searches a year
02 · Price
A sale here is worth $8.94.
Listings sell for $8.94 on average, from $4.39 to $17.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.94 that is $2K to $4K a year per listing.
- Average price
- $8.94under the $15 to $100 sweet spot
- Price range
- $4.39–$17.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,319 within Fabric. It carries 648 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #1,319in Fabric
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 648per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Brown Felt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BOUBONI 20 Pcs Brown Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven
- Price
- $5.93
- Rating
- 4.2/5
- Reviews
- 831
- Age
- 1y ago

XSEINO Chocolate Brown Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Brown Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.90
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

8X 12 Brown Felt Sheets for Crafts 9 PCS Thin Sewing Felt Fabric Sheet Stiff Felts Paper Non-Woven Felts Fabric Craft Sheets for DIY Art Crafts Sewing Projects Making Supplies
- Price
- $6.03
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 9mo ago

XSEINO 12 Rolls 8x35(20.5x90cm) 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Brown Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
- Price
- $13.23
- Rating
- 4.8/5
- Reviews
- 1,333
- Age
- 2y ago

12 x 12 Felt Fabric Sheets for Crafts Squares Felt Fabric Sheets 1mm Thick Non-Woven Felt Paper for DIY Sewing Craft 2pcs (Brown)
- Price
- $4.92
- Rating
- 4.4/5
- Reviews
- 185
- Age
- 2y ago
Trending
estimated 90-day click momentum
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Brown)
- Price
- $8.79
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 4mo ago

Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Dark Brown)
- Price
- $6.86
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 6mo ago

XSEINO Chocolate Brown Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Brown Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.84
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

Brown Felt Sheets 18 PCS 8X12 Felts Sheets for Crafts Thin Craft Felt Paper Non-Woven Stiff Sewing Felts Fabric Sheet for DIY Art Craft Sewing Patchwork Projects Making
- Price
- $9.10
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 7mo ago

XSEINO Chocolate Brown Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Brown Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.90
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago
Newest
by launch date
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Brown)
- Price
- $8.79
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 4mo ago

Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Dark Brown)
- Price
- $6.86
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 6mo ago

XSEINO Chocolate Brown Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Brown Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.84
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

Brown Felt Sheets 18 PCS 8X12 Felts Sheets for Crafts Thin Craft Felt Paper Non-Woven Stiff Sewing Felts Fabric Sheet for DIY Art Craft Sewing Patchwork Projects Making
- Price
- $9.10
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 7mo ago

XSEINO Chocolate Brown Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Brown Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.90
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
28
Est. top-5 brand share
63%
Top 20: 96%
Est. top-5 click share
49%
Top 20: 87%
Open market
33%
- XSEINO28%
- BOUBONI13%
- InnoHHustle10%
- Rebehari8%
- YHOLSDAS4%
- FdcLixuvol4%
Demand
Brown Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Brown Felt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brown felt74K/yr
- brown felt sheets29K/yr
- brown felt fabric12K/yr
- felt brown5K/yr
- dark brown felt3K/yr
- felt sheets brown3K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Felt
We read the reviews and the return reasons for every product selling here.
“The size of this piece is quite large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Felt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









