Skip to content

Brown Felt

Fail

Demand is soft, at -12.1% this quarter, so Brown Felt is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$115K/yr126K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
49%top-5 click share · 26 brands · 28 sellers

Flapen Score

Brown Felt against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Felt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Felt market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Felt 126K times last year and spent an estimated $115K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
10.2%
Market size, estimated
$115Ka year
Peak month
November5.6× the quietest month
Top search term
brown felt74K searches a year

02 · Price

A sale here is worth $8.94.

Listings sell for $8.94 on average, from $4.39 to $17.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.94 that is $2K to $4K a year per listing.

Average price
$8.94under the $15 to $100 sweet spot
Price range
$4.39–$17.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,319 within Fabric. It carries 648 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#1,319in Fabric
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
648per listing
Listings tracked
35

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Brown Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

28

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

49%

Top 20: 87%

Open market

33%

  • Brand 128%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Brown Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Brown Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown felt74K/yr
  • brown felt sheets29K/yr
  • brown felt fabric12K/yr
  • felt brown5K/yr
  • dark brown felt3K/yr
  • felt sheets brown3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Felt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
3.3%of orders come back
“The size of this piece is quite large”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brown Felt questions

Answered from the same tracked data.