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Brown Craft Paper Roll 36 Wide

Fail

The top 5 brands take 94% of clicks, so Brown Craft Paper Roll 36 Wide is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$95K/yr132K searches / yr
90-day growth
+78.1%search demand this quarter
Competition
80%top-5 click share · 6 brands · 33 sellers

Flapen Score

Brown Craft Paper Roll 36 Wide against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Craft Paper Roll 36 Wide is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Craft Paper Roll 36 Wide market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Craft Paper Roll 36 Wide 132K times last year and spent an estimated $95K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Aug–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +78.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+78.1%
Conversion, latest week
3.3%
Market size, estimated
$95Ka year
Peak month
May2.2× the quietest month
Top search term
x paper34K searches a year

02 · Price

A sale here is worth $21.76.

Listings sell for $21.76 on average, from $5.31 to $37.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $21.76 that is $5K to $11K a year per listing.

Average price
$21.76inside the $15 to $100 sweet spot
Price range
$5.31–$37.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Paper & Paper Crafts. It carries 5,589 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#13in Paper & Paper Crafts
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
5,589per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Brown Craft Paper Roll 36 Wide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

33

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 223%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Brown Craft Paper Roll 36 Wide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Aug, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Brown Craft Paper Roll 36 Wide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • x paper34K/yr
  • builders paper22K/yr
  • contractor paper17K/yr
  • x paper roll14K/yr
  • xpaper8K/yr
  • trimaco heavy duty contractors x-paper4K/yr
  • contractors paper6K/yr
  • builders paper roll6K/yr
  • contractor paper roll5K/yr
  • builder paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Craft Paper Roll 36 Wide

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Thickness”
2.2%of orders come back
“Thick”
A buyer, on “Thickness”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brown Craft Paper Roll 36 Wide questions

Answered from the same tracked data.