brown cardstock
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great431.98avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.89avg listing price — sweet spot $15–$100
Price range
Okay$5.14–$21.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$124K$124K/yr · 123K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, brown cardstock is a $124K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
brown cardstock market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $149K–$178K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 5.5%
- Avg brand age
- 51 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
42
Top-5 brand share
48%
Top 20: 96%
Top-5 click share
39%
Top 20: 83%
Open market
46%
- Goefun12%
- BearBoss9%
- Hlonon9%
- FloraSea9%
- KICPEG8%
- Sylroal6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top brown cardstock search terms
- brown cardstock72K/yr
- brown cardstock paper 8.5 x 1115K/yr
- brown card stock13K/yr
- brown cardstock paper12K/yr
- cardstock brown6K/yr
- brown card stock 8.5 x 113K/yr
Top brown cardstock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards
FloraSea$5.994.7★426 rev
BearBoss Brown Cardstock Paper 8.5x11 50 Sheets Heavyweight 92lb Cover for Crafts DIY Cards Making
BearBoss$15.184.6★1,171 rev
25 Sheets Coffee Cardstock 8.5 x 11 Thick Paper Card Stock Letter 250gsm/92lb Heavyweight Scrapbook Paper for Certificates Invitations Greeting Cards Crafts Graduations
KICPEG$7.484.6★128 rev
40 Sheets Brown Kraft Cardstock 8.5 x 11 Inch Thick Paper Brown Smooth Card Stock Heavyweight Printer Paper for Invitations Scrapbooks Art Crafts DIY Cards 75lb/ 200gsm
Hlonon$6.744.6★155 rev
25 Sheets Brown Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Kraft Paper Card Stock for DIY Cards Invitations Menus Cardstock Printer Scrapbook Cardboard Papers for Crafts
Sylroal$5.254.8★613 rev
Newest
by launch date
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$15.24141 rev
100 Sheets heavyweight Brown Cardstock 8.5 x 11 300gsm/110lb Craft Paper thick Card Stock Construction Paper for Card Making Scrapbooking DIY Crafts Greeting Cards Invitations Menus
APIFRSUAK$20.4611 rev
30 Sheets Dark Brown Cardstock 8.5 x 11 250gsm/92lb Craft Paper Coffee Thick Card Stock Brown Printer Paper for Card Making Scrapbooking DIY Crafts Greeting Cards Invitations Menus
APIFRSUAK$7.4441 rev
BIGNC 100 Sheets Coffee Brown Cardstocks 8.5 x 11 Inch Craft Paper Thick Kraft Card Stock Paper for DIY Cards Greeting Cards Wedding Invitations Birthday
BIGNC$15.237 rev
Neutral Cardstock Paper 8.5 x 11 Inch 30 Sheets Premium Boho Earth Tones 5 Colors 65lb / 180gsm Smooth Virgin Pulp Solid Core Brown Colored Papers for Cricut Scrapbooking Wedding Invites & Crafts
Tewyag$7.7924 rev
Trending
90-day click momentum100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$15.244.8★
100 Sheets heavyweight Brown Cardstock 8.5 x 11 300gsm/110lb Craft Paper thick Card Stock Construction Paper for Card Making Scrapbooking DIY Crafts Greeting Cards Invitations Menus
APIFRSUAK$20.464.5★
BIGNC 100 Sheets Coffee Brown Cardstocks 8.5 x 11 Inch Craft Paper Thick Kraft Card Stock Paper for DIY Cards Greeting Cards Wedding Invitations Birthday
BIGNC$15.235.0★
Neutral Cardstock Paper 8.5 x 11 Inch 30 Sheets Premium Boho Earth Tones 5 Colors 65lb / 180gsm Smooth Virgin Pulp Solid Core Brown Colored Papers for Cricut Scrapbooking Wedding Invites & Crafts
Tewyag$7.794.7★
30 Sheets Dark Brown Cardstock 8.5 x 11 250gsm/92lb Craft Paper Coffee Thick Card Stock Brown Printer Paper for Card Making Scrapbooking DIY Crafts Greeting Cards Invitations Menus
APIFRSUAK$7.444.8★
What buyers say about brown cardstock
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Color”
“Good Value, Quality Card Stock”
“Each sheet is thick with good structure and good quality”
“Nice, thick paper”
“They're very sturdy”
“Worth the price”
“It's heavy enough to provide extra protection. when packed in a semi-rigid photo mailer”
“The design holds up”
“It still folds well”
“Exactly as described”
What buyers complain about
“it is way too thick”
“The paper is very thick”
“Its too flimsy even doubled up”
“Dark ish brown cardstock”
“It is described as being a 75 lb cardstock, but I think that may be a misprint”
“which makes it look noticeably lower quality”
“This paper will not work in a standard printer”
“expensive”
“These are a different size”
“Heavy and stiff”
Top return reasons
Common questions
- Is brown cardstock profitable to sell on Amazon United States?
- The niche generates $124K/yr across 41 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the brown cardstock niche?
- 27 brands and 42 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in brown cardstock?
- Top complaints mined from reviews: Thickness, Paper Quality, Strength. The return rate is 2.0%.
- When does demand for brown cardstock peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the brown cardstock niche?
- Listings span $5.14–$21.91; the average listing price is $11.89 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.